Hi team - there will be no group call tomorrow for Waitangi Day (Fri 6 Feb). Back in business on Monday 🤠

G’day team Quick one for you — this is a content strategy we’ve been using lately that works across the board. Doesn’t matter if you’re in e-commerce, coaching, or services — it’s solid. This is so good every business in here needs to do this as soon as possible. Quick overview below, but: Watch the loom here. And grab the prompts from here. Before anyone buys from you, they need to trust three things: 1) The Promise — the result or outcome you’re offering 2) The Person (or brand) — your credibility, character, and ability to deliver 3) The Process — the method or system you use to get results When you look at your content through this lens, you’ll often spot gaps: - Are you actually talking about the outcome clearly enough? - Are you showing people why they should trust you? - Are you explaining your method in a way that builds confidence? But that's only the first part. Now we're going to find evergreen topics in our niche and then categorise them into the three P's! So we leave no stone unturned. Step 1: Find Evergreen Topics First, we’ll identify 10 timeless topics in your niche — the problems and foundations that never go away. These become the backbone of your omnipresence campaigns because they keep attracting and educating people year after year. Step 2: Categorise Them into the 3 P’s Then we’ll sort each topic into Promise, Person, or Process.This shows you where you’re already strong and where you might need to create more trust-building content. It’s a simple way to make sure your content strategy covers all three angles. Why This Works These topics don’t expire. Once you’ve got them mapped, you can keep them in rotation through organic content, ads, or automated campaigns. Over time, they build serious trust and authority without needing to constantly reinvent the wheel.

So... I want to find a clear link to my brand new Facebook page to send to people who are currently not FB friends, so they can like/follow me (other networks), but I can'f find my own FB page! How frustrating. Do I need a number of followers for others to find me? Here's a link: https://www.facebook.com/profile.php?id=61584732796951#

Aaah… so I took your course maybe 2.5 years ago? And the steps I included into my marketing was brilliant. I started your course over again last weekend and realised how complacent I got and that I’d forgotten so much! I have every intention of diving in deep again over the summer when it’s less hectic but for now I’ve just started posting regularly on my work page again - even really long reels (like over 5 minutes) and they’re doing really well initially (Better than I expect) with no ad budget or anything, just trying to keep it relateable and it’s working! People are watching and commenting good feedback. Makes me excited to actually put the steps into process again. It really does show you what things people respond to. Mostly put this here to keep my wheels turning, and keep me accountable to continue! Hope the festive season is treating you all well!

Since the last couple of weeks I have been charged an International Transaction fee when being sent my Fb advert invoice - for example this one $200 +$3.70 transaction fee? anyone know what this is? screen shot below thanks