More promises = skepticism.
One good promise = trust. In the AAA community, I see AI founders make a common conversion mistake when it comes to marketing their services: Thinking that advertising more promises = more trust. But in reality, more promises = more skepticism. Try this method to draw your prospects in instead: 1. Focus on one core promise 2. Market it through MULTIPLE lenses. Don't just tell prospects you "boost productivity with AI." Walk around that promise like a 3D object: • Emotional: "You’ll finally stop waking up at 3am wondering what's falling through the cracks." • Financial: "10 hours a week back = $4,200/month in recovered output." • Technical: “Latency in milliseconds. Uptime in five-nines. Your ops don’t tolerate lag, and neither should your stack.” • Functional: “Scale your output without your team complaining or asking for a raise.” • Social: "Your CEO sees the monthly ops report and finally says: 'That's impressive." Every new angle collapses a different objection, adding weight to a different desire. • The prospect who cares about money sees the ROI. • The one worried about stress sees the relief. • The one focused on team dynamics sees the recognition. If you want more leads from prospects who trust your AI solution: ✖️Don’t promise more. ✔ Promise the same thing better. Have a question? Drop it down below, I'll stick around for an hour or so. If you enjoyed this, follow me on LinkedIn for more marketing stuff for AI founders. I hope this helps Dan 🤝