Jun 10 • General Discussion 💬
More promises = skepticism.
One good promise = trust.
In the AAA community, I see AI founders make a common conversion mistake when it comes to marketing their services:
Thinking that advertising more promises = more trust.
But in reality, more promises = more skepticism.
Try this method to draw your prospects in instead:
1. Focus on one core promise
2. Market it through MULTIPLE lenses.
Don't just tell prospects you "boost productivity with AI."
Walk around that promise like a 3D object:
• Emotional: "You’ll finally stop waking up at 3am wondering what's falling through the cracks."
• Financial: "10 hours a week back = $4,200/month in recovered output."
• Technical: “Latency in milliseconds. Uptime in five-nines. Your ops don’t tolerate lag, and neither should your stack.”
• Functional: “Scale your output without your team complaining or asking for a raise.”
• Social: "Your CEO sees the monthly ops report and finally says: 'That's impressive."
Every new angle collapses a different objection, adding weight to a different desire.
• The prospect who cares about money sees the ROI.
• The one worried about stress sees the relief.
• The one focused on team dynamics sees the recognition.
If you want more leads from prospects who trust your AI solution:
✖️Don’t promise more.
✔ Promise the same thing better.
Have a question? Drop it down below, I'll stick around for an hour or so.
I hope this helps
Dan 🤝
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8 comments
More promises = skepticism.
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