What Roger Federer Can Teach Us About Ownership (and Legacy)
Did anyone catch Wimbledon this year? 🎾 Always inspiring to watch the greats in action and speaking of legends... Let’s talk about what Roger Federer’s deal with On Running can teach every entrepreneur. Federer walked away from a $10M/year Nike deal. Why? Because he didn’t just want to endorse, he wanted to own. He invested in On Running, helped co-create their products, took equity, and became a strategic partner. Fast forward to their IPO, the company was valued at $11.3B.Federer’s estimated return? Over $300M. That’s what happens when you think in decades, not paydays. So if you're raising capital, building a portfolio, or scaling a business: → Think like an owner → Build things that last → Focus on equity, not just income Ownership is where the real leverage lies, in property, business, or any industry.