…because there’s something even more toxic to hit the shelves — Isotope 9, the preferred fragrance of none other than the Toxic Avenger himself (itself?)! It was umm apparently inspired by Creed Aventus and Virgin Island Water. I’m not making this up, this is an actual release. So… who’s going to be brave enough to buy and review this? https://lockhartsauthentic.com/products/the-toxic-avenger-edp-fragrance-officially-licensed

Every time a new release drops, the same thing happens: price wars in the comments. Bleu de Chanel L’Exclusif is the latest to get the “too expensive, niche pricing” treatment. So why the hate? For me, pricing is not a love-it-or-hate-it factor. It comes down to one simple decision: will I buy it, or won’t I? And here is where Chanel is different. A lot of people still call them designer, but I personally see Chanel as a heritage house. They have been in the fragrance game for over a century with Chanel No. 5 launching in 1921, and their catalog has shaped perfumery in a way few brands can claim. At some point, history, artistry, and consistency earn that status. I bought the new Bleu because I have always loved Bleu and the grown up idea behind L’Exclusif sounded good. To me, it lived up to my hopes, and that is why I would buy it again. Honestly, I have not found a Creed or Xerjoff I enjoy more. In the end, I think your taste is your taste. Does it really matter what other people buy? I am happy with what is on my shelf. Shouldn’t that be the point?

Woke up to Level 8 designation! Officially a ‘FragHead’. Thanks for supporting my frag journey. Appreciate you, gentlemen.

Looking for a scent for us older business men that says I'm in charge and I know it. but is also distinguished and not common amongst everyone. and will make heads turn in a good way. Any ideas or suggestions for me?

Another banger from the house of ATH . Starts off bright fresh and clean, then the vanilla a bit of plum for attitude, then dries down to a beautiful soft cedar. I really like this one, 8 to 10 hrs of longevity, great sillage . Nothing put of this world or groundbreaking, but a quality frag