For the history of consumer products, we’ve been led to believe that premium products can only come for Europe. @Alejandro Ruelas has been exploring this space for his startup, and when I saw this I thought of him. What do you think? Our culture is beautiful and we are the largest emerging consumer demographic. We should lead this sector and develop new products.

Great discussion of IP, Patents and KnowHow.

https://www.skool.com/live/LyDn8KTDmgD

Alejandro Ruelas, so proud of you getting out there and showcasing your business. I was actually scheduled to attend but something came up. Guys, let's help support our fellow Latino Startup Member, Alejandro Ruelas

Hey team! What a couple of weeks it’s been! We launched our new HQ, celebrated Alejandro’s pitch competition win, watched Manuel move 20,000 pounds of frijoles like a legend, and welcomed some awesome new teammates. Everything is finally coming together—huge congrats! On that note, here’s a fantastic opportunity. Even if you think you’re not ready yet, go for it. The Brink SBDC is hosting a pitch competition, and I strongly recommend you apply! 🚀 Founders: Applications are OPEN for the ACE Pitch Competition 2026! Compete for your share of $250,000 in Acceleration Grants, pitch in front of expert judges, and showcase your company at the Elevate 2026 Conference. If you're ready to scale, this is your moment. 🗓 Deadline: December 12 🔗 Apply here: https://conta.cc/3M3Ce7b Hosted by The Brink SBDC at USD and funded through CalOSBA’s Accelerate California program. Even if you’re not applying, come join us! Get a firsthand look at the pitch competition experience, soak in the energy, and maybe spark a little inspiration of your own. General Ticket Link: https://www.eventbrite.com/e/elevate-2026-tickets-1748625107769