Preorders…To do them or not to do them?
Without preorders, marketing before launch is harder because people can’t buy yet. With preorders, you can: - Run ads early - Share the link in newsletters - Post on social media - Recruit ARC (advance reader copy) readers Instead of saying “Coming soon,” you can say “Preorder now.” Preorders create: - Scarcity psychology (“Get it first”) - Reader commitment - Buzz before release This is especially powerful if you’re building a series. Seeing preorder numbers gives you: - A gauge of reader interest - Insight into ad performance - Confidence heading into launch It reduces the “launch day anxiety” a bit. ⚠️ When Preorders Might NOT Be Necessary - You’re publishing your very first book with no audience - You don’t plan to market before release - You want to upload and launch quickly - You’re doing rapid release (publishing books close together) If you have zero audience and no marketing plan, a preorder won’t magically create sales! So, are you doing preorders or not?