14d • General discussion
Preorders…To do them or not to do them?
Without preorders, marketing before launch is harder because people can’t buy yet.
With preorders, you can:
- Run ads early
- Share the link in newsletters
- Post on social media
- Recruit ARC (advance reader copy) readers
Instead of saying “Coming soon,” you can say “Preorder now.”
Preorders create:
- Scarcity psychology (“Get it first”)
- Reader commitment
- Buzz before release
This is especially powerful if you’re building a series.
Seeing preorder numbers gives you:
- A gauge of reader interest
- Insight into ad performance
- Confidence heading into launch
It reduces the “launch day anxiety” a bit.
⚠️ When Preorders Might NOT Be Necessary
- You’re publishing your very first book with no audience
- You don’t plan to market before release
- You want to upload and launch quickly
- You’re doing rapid release (publishing books close together)
If you have zero audience and no marketing plan, a preorder won’t magically create sales!
So, are you doing preorders or not?
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Preorders…To do them or not to do them?
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