A company’s Why and an individual’s Why

As Harley-Davidson fits into the lifestyle of a certain group of people and Prada shows for the lifestyle of another group , it is the lifestyle that came first.

Brands and an individual’s choices go hand in hand. Famous brands like those mentioned in the chapter golden circle do what they do because they have those who believe what they believe drawn to them.

And this also is deep because these brands focus on the rich and differentiates the other class of people eventually because it’s priced to high for middle class people to buy it. But the question is WHY is there a huge demand for certain brands even tho they are average but people would still buy it. That’s when selling tactics come into play.

I would definitely ask myself WHY if I ever was put in a situation where I had to buy anything that’s unnecessarily expensive.

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