Hey Everyone! A quick update on my AI Marketing Unlocked journey, loving how these daily challenges are helping us all cut through the overwhelm with simple, real-world AI wins. Tomorrow (Sunday): A fresh podcast episode dropping in the Techspresso AI Community. It’s all about turning inbox chaos into 15-minute clarity using AI workflows you can steal for your marketing day. If you’re following along, hit play when it lands, grab your headphones, and let’s turn scattered emails/notes into prioritized action lists together. Support the ride and join the full challenge here: BuyMeACoffee Challenge Who’s tuning in Sunday? Drop a 🎧 below!

If you don't know what Reddit is let me tell you: It's the biggest community platform in the world (if you consider a community platform as something separate from social media, like I do). It is among the top 10 most visited websites in the internet. It has lot of potential for making great conections and thanks to it I got a great high ticket client. Letit is a copy of Reddit, that I personaly find very interesting and promissing. Here is a complete breackdown of the pros and cons of each. ---> Reddit PROS: - It's a huge platform with all kinds of users. - If you look at the right places you will find very high quality conections that will be genuinely open to talk to you and give you opportunities you won't find anywhere else. - It's a SEO goldmine. What does that mean? It means that when someone googles an anwer to a question, if that question was answered on Reddit, it will be one of the first results. And if you're the one giving that answer, all the credit goes to you. That's how I got my client, by answering questions people made there. AI also loves using Reddit's answers as a reference. - You can find a community for every single niche there. There is a community for talking about eggs that has thousands of active users posting every day, for example. You will most definetelly find people talking about your very specific niche there. CONS: - It has a very anti consumerism culture. Advertizing under performs there compared to other social platforms. - For the reason above, getting clients on Reddit is very tricky. Self promotion is a sin. Any sort of CTA in your posts, as subtle as they might look, will get you downvoted to oblivion and sometimes even baned. You need a very specific approach for doing marketing there. - Moderation is very annoying and toxic in a lot of places. Reddit's moderators are volunteers with God complexes, that will a lot of times ban users for the most stupid reasons. - It's completely annonymous. You can use your name and photo there but that's not the culture. As a result, it's hard to build your brand using Reddit and also hard to find brands to compare to yours. Reddit is all about focusing on content and rejecting brands.

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Reality: the people getting the biggest wins aren’t technical at all. Most coaches, community owners and creators think AI is complicated, or that you need to “be good with tech” to use it well. That’s the myth. What actually happens when non-technical people learn practical AI workflows? They create faster, automate smarter, and scale without burning out. That’s why I built the Techspresso Community on Skool, and why the Techspresso AI LMS is launching before Christmas. It’s a place for instructors who want to teach with AI and for students who want practical AI skills. If you join the community now, you’ll get exclusive free enrollment deals when the platform opens. Still Curious? Come take a look inside Techspresso and see what’s brewing. ☕

I reposted my post on referral rushes in different communities and got some interesting feedback. Apparently this is perfect for medium sized communities. For small ones, you won't get too much engagement in the contest, as at the beggining you're practically talking to yourself. And big communities already grow organically very quickly, so it would be pretty hard to manage that. So I believe there are 3 moments: - Small communities: give prizes for people that bring an X ammount of referrals. So let's say, a 1:1 call for every 3 people your current members bring, for example. Or you can do a fixed goal contest, so let's say giving a prize to the one that gives the most referrals once you hit 10 members and again at 30 and again at 50. - Medium communities: Referral contest - Large communities: Affiliate programs. The smaller the fee, the largest should be the comission. High ticket communities (with plans that go above 300 dollars) can still have attractive affiliate programs at 10% comission. That's what makes sense to me. And the measure of what is a small, medium and large community in this case has more to do with engagement and growth rythm than with ammount of members necessarely. So it's more subjective than an exact math. In my community, I share all of my experience as a community manager for different businesses, both with strategies and technical implementation. If you don't want to be lost on how to opperate the platforms you use for your business, join Plan Your Tech. For the next 2 weeks, I'll have very interesting live events.