If you don't know what Reddit is let me tell you:
It's the biggest community platform in the world (if you consider a community platform as something separate from social media, like I do). It is among the top 10 most visited websites in the internet. It has lot of potential for making great conections and thanks to it I got a great high ticket client.
Letit is a copy of Reddit, that I personaly find very interesting and promissing. Here is a complete breackdown of the pros and cons of each.
PROS:
- It's a huge platform with all kinds of users.
- If you look at the right places you will find very high quality conections that will be genuinely open to talk to you and give you opportunities you won't find anywhere else.
- It's a SEO goldmine. What does that mean? It means that when someone googles an anwer to a question, if that question was answered on Reddit, it will be one of the first results. And if you're the one giving that answer, all the credit goes to you. That's how I got my client, by answering questions people made there. AI also loves using Reddit's answers as a reference.
- You can find a community for every single niche there. There is a community for talking about eggs that has thousands of active users posting every day, for example. You will most definetelly find people talking about your very specific niche there.
CONS:
- It has a very anti consumerism culture. Advertizing under performs there compared to other social platforms.
- For the reason above, getting clients on Reddit is very tricky. Self promotion is a sin. Any sort of CTA in your posts, as subtle as they might look, will get you downvoted to oblivion and sometimes even baned. You need a very specific approach for doing marketing there.
- Moderation is very annoying and toxic in a lot of places. Reddit's moderators are volunteers with God complexes, that will a lot of times ban users for the most stupid reasons.
- It's completely annonymous. You can use your name and photo there but that's not the culture. As a result, it's hard to build your brand using Reddit and also hard to find brands to compare to yours. Reddit is all about focusing on content and rejecting brands.
PROS
- It has the opposite of the anti consumerism culture of Reddit. It's completely business focused. Letit was made for networking between business owners, startup founders and job seekers looking to work for the first 2.
- Lots of legitimate professionals and brands there. The platform does not look down upon businesses.
- It has the same structure as Reddit, basically a Reddit clone. It's just starting, and the biggest communities don't even have 1000 users yet. That gives you an opportunity to be an early joiner there.
- It has a job board, that much like Fiverr works to conect job seekers to employers. You can join, crete your portifolio, add your hourly rate, skills and upload your CV. So it's much more easier and straaigh to the point to make connections there and conquer your space.
- Much like Reddit, you can create your own communities for free. But since it's new there are a lot of names up for grabs. I for example grabbed the tech and self_promotion names. Those will be very simple domains that people will be able to find very easily.
- If you are a developer, this is a great opportunity to jump in a very promissing project, as they are open to find new people to work developing the platform.
- If you're a freelancer this has all of the features that Fiverr has plus the discoverability/SEO/content marketing benefits of Reddit. It just needs to grow bigger to appear more in search results.
- Users can get verified to increase their legitimacy as a business. Once the community gets big enough, getting verified will be a way to make to stand out among the inevitable bots and spammers.
- it has a great affiliate program for the people who you bring and pay for the verification.
CONS:
- It still needs to grow a lot to be as relevant as Reddit in regards to SEO.
- Since it's small, you won't get a lot of engagement there yet.
- It lacks some features that Reddit has and navigating through the platform is not easy at the moment. But that's expercted since it's new and not as old and big as Reddit is.
I'm a Community Manager who worked on several different platforms. If you want to be up to date on the latest tech trends, have support on such platforms and hear about these opportunities before everyone else, join Plan Your Tech. We will do a tech demo of a very promissing Skool competitor that will be launching soon.