my estimated audience size was always around 100k now its all down to 1k and delievery is also significantly down... I've also found this sub reddit claiming they have the same issue https://www.reddit.com/r/FacebookAds/comments/1qdsz96/is_facebook_ads_currently_working_estimated/ anyone else suffering from this issue? any advice would really help

I'm not getting the best results for my first client and I feel like I'm doing him a disservice. That being said were on a agreement for $100 per appointment doing Facebook ads. Initially he never gave me any creatives for the first 3 weeks so I just made it using Ai. He's a roofer. If anyone can show me they've gotten good results for other roofers hit me up.

Should you put a greeting page on the lead form? Will it add unnecessary resistance or is it useful

Looking for an experienced Facebook ads expert to exchange insights. I would like a second set of eyes on my funnel and to discuss opportunities for scaling.

In the remodeling/home improvement niche, business is going great, steady flow of leads with around a 30-35% close rate. Our only issue has been retention. We've been in business for 4 months and we've gotten 12 client's total. Month over month we struggle to actually retain them unless we give a 50% discount or undervalue ourselves. With my clients in big cities like New York, I've been able to get them a CPL of 10-15$, Booking half of them into appointments. With these clients I have had no problems with retention. But I also have some clients in the middle of nowhere that I struggle to get a CPL below 45-50$. This is where my problems are stemming from since I'm not sure whether its Soley location wise or if I'm missing something on my ads. I know we need to figure this out to get the business to my goals. If anyone who gets great results for their clients can offer some advice ide appreciate it a lot. Reach out, ide love to connect and we can hop on a google meet and discuss 👍