I had great results with video ads. But the key is making sure they're made well. 80% of your ad's success depends on the hook. When filming the hook, don't just make a good verbal hook (the words you say), but also incorporate a visual hook (what they see on screen). Especially since most are silent scrollers, it's important to also include captions. I often ran/rolled/fell towards the camera, incorporated transitional hooks, and more. The more effort you put into your hook, the better your results will be. Of course, image ads are also amazing when made well. They're the preferred way to test too since there are less variables. @Kyle Chan and @Eetu Häkkinen are both doing well with media buying in the real estate niche and can speak to this as well.

A stud for posting this @Jasmine Lotomau

Solid -- what else?

Yoooo let's go! @Connor Bowman Congrats bro Let me tag in some pros @Eetu Häkkinen @Alex Sitnikau

This is unfortunately average, but not what it could be. @Zahid Merali The show rate on your intro calls is majority marketing, the show rate on your demos is majority sales (the setting call). This is, of course, a gross oversimplification. The reason could be due to many things. Mind dropping more details on your entire process from the time a lead clicks your ad to the time they first speak to a sales rep, then between the intro call to the demo? Then we can find the bottleneck there. Or of course bring that entire process to the agency sales call. I know we discussed your demo show rate a bit there :) @Kyle Chan ^ check this