Hey everyone, I am going live in one hour on our weekly agency sales coaching call Bring calls you want reviewed and all sales questions you have, and I will answer them there

Here’s a FULL breakdown on the EXACT sales framework I have used to close multiple millions in agency deals. I go 100% in-depth. The video’s an hour long, so have a pen & paper handy to take notes. Enjoy 🙌 https://youtu.be/_A73qdY832g?si=CALFSquyexw9p0q-

Yoo

Clarity & Direction w Aaron Brewer been uploaded in the course! Here’s the recap of what we went over if you missed it: 🚀 Emotional Composure, Sales Psychology & Client Leadership Recap 🌟 Wins to Kick Off - Aaron shared that his house blessing finally happened after scheduling delays since January. - Smaller group call = deeper coaching and more direct feedback for everyone. - Multiple members actively working on improving sales composure, emotional control, and client communication. - Carlos took initiative to proactively help a struggling client instead of avoiding the uncomfortable conversation. 🖥️ Training / Coaching Highlights - The main training focused on emotional composure during sales calls and how top closers stay grounded under pressure. - Aaron explained the difference between: External sales training (scripts, word tracks, tonality) Internal sales training (state management, emotional control, composure) - Key lesson: when prospects push back, your nervous system defaults to its deepest conditioning — not your memorized script. - “Red state” = when cortisol/stress kicks in and logical reasoning drops significantly. - Instead of trying to control every objection externally, raise the quality of your default internal state. 🎯 Frameworks & Strategies - “Be the oak tree.” Pushy prospects test your stability. The more grounded and calm you remain, the more trust you create. Strong composure makes prospects feel safe opening up. - Feelings are just physical sensations. Tight chest, anxiety, racing thoughts, sweaty hands, stomach tension — none of it means anything about you. Most salespeople assign meaning to feelings: “I’m messing up.” “They don’t like me.” “I’m not good enough.” Instead: Notice the feeling. Let it exist. Keep following the process anyway. - Thoughts are not truth. Aaron described the mind as a “word machine.” Thoughts can be observed without obeying them. Just because your brain says something doesn’t make it reality. - Practical composure framework during sales calls: Notice where the feeling shows up physically. Allow it to exist without resisting it. Observe the thoughts without attaching meaning. Continue the sales process anyway. - Emotional maturity in sales: Emotions are not commands. Emotional maturity = acting according to values instead of reacting emotionally. - Reframing “hell” in sales conversations: “Hell” doesn’t always mean disaster. Sometimes it simply means: missed opportunity lack of competitive advantage unrealized growth potential The gap between current reality and desired future is the pain point. - Impact questions framework: What’s this costing the business? How long has this been happening? Where should the business be by now if this issue didn’t exist? What ripple effects does this create? - Example: Business doing $5M/year says they could be at $9M without their lead issue. That creates a quantified $4M/year problem.

Glad to join this group！