Should we fund the paid ads ourselves, or should we require the client to cover the ad spend upfront? This is especially important since our offer guarantees 3 new members within one month, and we do not get paid until that result is achieved. Also, approximately how much does it typically cost in ad spend to acquire 3 new paying members for a local gym?

Should we do any type of research on each lead that we are calling, or is pace and delivery more important.

I haven't tried it myself, but the people who have tried it, what has your experience been like?

Hey guys, Looking for advice: what’s the best way to reach out to agency owners who are great at sales & client acquisition but need reliable help with the delivery side? I’m a media buyer with 4+ years of experience running lead gen campaigns via Meta for local businesses. I can fully handle: 1) Meta Ads (creatives, copy, campaigns, optimisation, scaling) 2) GHL (pipelines, automations, lead nurture, integrations, tracking) So the owner can just focus on bringing in clients while I manage everything after the lead comes in. I'm not pitching here anything, just asking for tips on how/where to connect with agencies looking for someone like this? Happy to chat or jump on calls. Thanks!

I’m at a strategic fork right now and trying to stay disciplined instead of chasing complexity. I have solid experience in short-form content creation and genuinely enjoy it. I can confidently produce high-quality reels and understand how to shape content around a brand’s positioning and tone. There’s very little learning curve for me here. At the same time, I’m aware that for many local businesses, short-form content alone doesn’t directly generate leads. Paid ads and simple funnels usually drive the lead, and organic content acts more as the trust layer when prospects “check the business out.” So my internal debate is this: - Do I double down on short-form content as a focused service, get very good at selling it via cold calls, and start generating revenue now? - Or do I go deeper into Meta ads, lead funnels, automation, nurturing, etc., knowing there’s a steeper learning curve but potentially clearer ROI positioning? My current leaning is to: Start narrow with short-form content. Position myself as the person who strengthens a business’s digital first impression and trust layer. Generate income and build sales skill. Learn paid ads and funnels on the side. Stack skills gradually instead of trying to become “full service” immediately. I’m trying to avoid overexpanding too early and instead build competence, positioning clarity, and revenue momentum first. Would appreciate thoughts from people who’ve been at a similar fork. @Aaron Brewer @Twana Kergaye @Akachukwu Nwamu @Kyle Chan