If I were starting over with no clients and no case studies, this is what I'd do in the first week: 1. Pick one type of business I understand or can easily talk to, like dental clinics, cleaning companies or real estate agents. 2. Talk to three of them and ask one question: "What do you or your staff do every week that you hate?" 3. Ask one of them for 10 real examples of that task, such as emails, forms or spreadsheets, with private details removed. 4. Build a small working version on their data, not a template. 5. Show it to them and ask what's wrong with it. No website, no logo, no course. The goal for week one is a real problem, real data and one person who cares whether it works. That person is your first case study, even if the first version is free. If you're in your first month, which step is the hardest for you right now?