The 67-Second Demo That's Closed 8 Clients
Forget long presentations. This is all you need: "Let me show you something interesting..." SECOND 1-15: THE SETUP "This is your actual invoice" *Share screen* *Upload their document* "Just like you receive every day" SECOND 16-35: THE MAGIC *Document processing in real-time* "Watch this..." *Data extracting automatically* *Fields populating their spreadsheet* SECOND 36-50: THE IMPACT "That was 30 minutes of work in 8 seconds" "It runs 24/7, never makes mistakes" "Costs less than one hour of admin time" SECOND 51-67: THE CLOSE "Want me to set this up for you?" *Wait for response* *Don't say another word* THE PSYCHOLOGY: Long demos lose attention. Their document creates ownership. Real-time processing proves value. Silence after close question is golden. MY RESULTS WITH THIS SCRIPT: 8 clients closed this month Average demo time: 67 seconds Close rate: 73% Average deal: $1,650 THE SETUP THAT MAKES IT WORK: Always use THEIR actual document Pre-test the automation Have their system open Practice the timing COMMON MISTAKES TO AVOID: Don't explain the technology Don't mention AI or machine learning Don't show multiple features Don't talk after asking for the sale THE TOOLS BEHIND THE SCENES: PDF Vector handles document parsing Make.com/n8n manages the workflow Their existing system receives data Google Drive stores everything REAL EXAMPLE FROM YESTERDAY: Construction company, permit processing Their form: Building permit application Processing time: 45 minutes manual My automation: 12 seconds Their response: "When can we start?" Deal value: $2,200 + $200/month THE 5 DOCUMENT TYPES THAT ALWAYS DEMO WELL: 1. Invoices (every business has them) 2. Applications (time-consuming to process) 3. Contracts (lots of data to extract) 4. Receipts (expense management pain) 5. Forms (repetitive information entry) MY DEMO PREPARATION CHECKLIST: - Client's actual document ready - Automation pre-tested and working - Screen sharing setup verified