Most people are creating content. Very few people are adding new information. That difference determines whether your content grows your audience, builds authority, and brings in clients, or just floats around the internet doing nothing. This applies to: Substack YouTube Pinterest Skool Podcasts Email... All of it The internet does not reward content anymore. It rewards information gain. 𝙄𝙣𝙛𝙤𝙧𝙢𝙖𝙩𝙞𝙤𝙣 𝙜𝙖𝙞𝙣 𝙢𝙚𝙖𝙣𝙨: 𝘼𝙛𝙩𝙚𝙧 𝙨𝙤𝙢𝙚𝙤𝙣𝙚 𝙘𝙤𝙣𝙨𝙪𝙢𝙚𝙨 𝙮𝙤𝙪𝙧 𝙘𝙤𝙣𝙩𝙚𝙣𝙩, 𝙩𝙝𝙚𝙮 𝙠𝙣𝙤𝙬 𝙨𝙤𝙢𝙚𝙩𝙝𝙞𝙣𝙜 𝙩𝙝𝙚𝙮 𝙙𝙞𝙙 𝙣𝙤𝙩 𝙠𝙣𝙤𝙬 𝙗𝙚𝙛𝙤𝙧𝙚, 𝙪𝙣𝙙𝙚𝙧𝙨𝙩𝙖𝙣𝙙 𝙨𝙤𝙢𝙚𝙩𝙝𝙞𝙣𝙜 𝙢𝙤𝙧𝙚 𝙘𝙡𝙚𝙖𝙧𝙡𝙮, 𝙤𝙧 𝙘𝙖𝙣 𝙩𝙖𝙠𝙚 𝙖𝙣 𝙖𝙘𝙩𝙞𝙤𝙣 𝙩𝙝𝙚𝙮 𝙘𝙤𝙪𝙡𝙙 𝙣𝙤𝙩 𝙩𝙖𝙠𝙚 𝙗𝙚𝙛𝙤𝙧𝙚. If nothing changed for them, the content had no gain of information. What Gain of Information Actually Looks Like 😒𝙲𝚘𝚗𝚝𝚎𝚗𝚝 𝚠𝚒𝚝𝚑𝚘𝚞𝚝 𝚒𝚗𝚏𝚘𝚛𝚖𝚊𝚝𝚒𝚘𝚗 𝚐𝚊𝚒𝚗: - Quotes - Motivational posts - Generic tips - “5 ways to be more confident” - “Post consistently” - “Know your audience” - Reposting what everyone else already said 😁𝙲𝚘𝚗𝚝𝚎𝚗𝚝 𝚠𝚒𝚝𝚑 𝚒𝚗𝚏𝚘𝚛𝚖𝚊𝚝𝚒𝚘𝚗 𝚐𝚊𝚒𝚗: - A framework - A step-by-step process - A mistake people are making - A system you use - A case study - A comparison - A strategy - A map - A checklist - A tutorial - A breakdown of how something actually works - Showing results or data - Showing your workflow People follow creators who teach them how to see the world differently or do something better. 𝑯𝒐𝒘 𝑻𝒉𝒊𝒔 𝑨𝒑𝒑𝒍𝒊𝒆𝒔 𝒕𝒐 𝑺𝒖𝒃𝒔𝒕𝒂𝒄𝒌, 𝒀𝒐𝒖𝑻𝒖𝒃𝒆, 𝒂𝒏𝒅 𝑷𝒊𝒏𝒕𝒆𝒓𝒆𝒔𝒕 🔥Substack Instead of: “Consistency is important” Use: “How I turn one Substack post into 5 pieces of content and why this is the only way content compounds.” Instead of: “Build your email list” Use: “The 4 assets every Substack should have before you try to grow your subscribers.” 🔥YouTube Instead of: “How to start a podcast” Create: “The 4 biggest mistakes podcast guests make and how Substack fixes every one of them.” Instead of: “Content marketing tips” Create: “How one Substack article turns into a YouTube video, Pinterest pins, Skool posts, and email content.” 🔥Pinterest 𝑷𝒊𝒏𝒕𝒆𝒓𝒆𝒔𝒕 𝒆𝒔𝒑𝒆𝒄𝒊𝒂𝒍𝒍𝒚 𝒍𝒐𝒗𝒆𝒔 𝒊𝒏𝒇𝒐𝒓𝒎𝒂𝒕𝒊𝒐𝒏 𝒈𝒂𝒊𝒏 𝒃𝒆𝒄𝒂𝒖𝒔𝒆 𝑷𝒊𝒏𝒕𝒆𝒓𝒆𝒔𝒕 𝒊𝒔 𝒂 𝒔𝒆𝒂𝒓𝒄𝒉 𝒆𝒏𝒈𝒊𝒏𝒆, 𝒏𝒐𝒕 𝒔𝒐𝒄𝒊𝒂𝒍 𝒎𝒆𝒅𝒊𝒂.

Here is a quick video & Pinterest pin showing how to pin Skool posts to Pinterest using your referral link - the right way. If you’re already active in Skool, this lets you: • Extend the life of your posts • Get discovered on Pinterest long after you hit “post” • Ethically earn referral income from communities you love No extra content. Just smarter visibility. 👉 Watch the short video 👉 Save the pin 👉 Start turning engagement into assets This is exactly how we build traffic → community → income inside The You World Order. ✨

If you’re growing a community on Skool, you’ve probably felt this tension: You love the conversations. You love the people. But growth feels… slow. That’s because Skool is incredible for connection — not discovery. And that’s where Substack comes in. Think of it this way: - Substack = visibility, reach, and trust - Skool = depth, conversation, and community Substack helps people find you. Skool helps them stay with you. Here’s why using both together is powerful: 1. Substack gives you built-in discovery Your posts can be found through Google, Substack search, recommendations, Notes, and shares — even when you’re not “promoting.” 2. Skool gives you a home for real conversation This is where relationships deepen, questions get answered, and community actually forms. 3. Substack warms people up before they ever join Skool By the time someone joins your Skool community, they already know your voice, your values, and how you think. 4. You stop relying on constant posting everywhere Instead of chasing attention, you create a simple flow: Content → Connection → Community 5. Your community becomes calmer (and more intentional) Not everyone needs to be in Skool. Substack lets people engage at their own pace - and join when they’re ready. If you’re building (or want to build) a Skool community, Substack isn’t extra work - it’s leverage. And once you see how they work together, it’s hard to unsee it. 👇If you’re new here: Check out the Start Here / Getting Started on Substack guides in the Classroom Then introduce yourself in the feed - or add yourself to the Community Directory so people can find you. This space exists so you don’t have to figure it all out alone 💜

You’ve been asking… - “Do I need a video post for Substack TV?” - “What happens if I embed a video inside a podcast post?” - “Is Substack TV even available on my TV?” - “Is this worth doing if it’s still in beta?” …you’re not alone. Today’s Monetize Your Mission Mastermind (Feb 2, 2026) was basically a group therapy session for Substack video confusion - and honestly, the takeaway is way simpler than people are making it: Make video posts. Keep it intentional. Don’t overcomplicate it. The quick truth (so you can breathe) - A Video Post is not the same thing as a Podcast Episode post. - If you want your content to have the potential to show up on Substack TV, you’ll want actual video posts (not just a video stuck in the middle of a regular post). - Substack TV is currently in beta, and it’s not available everywhere yet - so treat this like early positioning, not a guaranteed traffic faucet. How to create a Substack Video Post (step-by-step) Here’s the exact flow I walked through on the call: 1. Go to your Dashboard 2. Click Create New 3. Select Video Post 4. Choose the correct Section (this matters if you have multiple sections) 5. Click Select File → upload your video 6. Add your title (SEO-friendly is a bonus) 7. Add your post text (you can paste something you already wrote — no need to reinvent your life) 8. Add an image 9. Set your settings: 10. Decide how to send it: - Send to everyone (full email list) - Or publish to app only (depending on your settings/options) Important: Video Post vs Podcast Post If you create a video post, you’re posting a video-first piece of content. If you create a podcast episode, that’s a different post type - even if it contains video somewhere in the body. That difference matters when you’re thinking about Substack TV. The “2 posts for 1 piece of content” strategy (this is the power move) This is what I’m doing now: - One post = video version - One post = audio podcast version

As you all may know this is totally an SEO test community for driving traffic to see how well a few things might work - There is a guide in the classroom for getting started on Substack however if you'd really like to leverage Substack come join us over in the You World Order Community