You’ve been asking… - “Do I need a video post for Substack TV?” - “What happens if I embed a video inside a podcast post?” - “Is Substack TV even available on my TV?” - “Is this worth doing if it’s still in beta?” …you’re not alone. Today’s Monetize Your Mission Mastermind (Feb 2, 2026) was basically a group therapy session for Substack video confusion - and honestly, the takeaway is way simpler than people are making it: Make video posts. Keep it intentional. Don’t overcomplicate it. The quick truth (so you can breathe) - A Video Post is not the same thing as a Podcast Episode post. - If you want your content to have the potential to show up on Substack TV, you’ll want actual video posts (not just a video stuck in the middle of a regular post). - Substack TV is currently in beta, and it’s not available everywhere yet - so treat this like early positioning, not a guaranteed traffic faucet. How to create a Substack Video Post (step-by-step) Here’s the exact flow I walked through on the call: 1. Go to your Dashboard 2. Click Create New 3. Select Video Post 4. Choose the correct Section (this matters if you have multiple sections) 5. Click Select File → upload your video 6. Add your title (SEO-friendly is a bonus) 7. Add your post text (you can paste something you already wrote — no need to reinvent your life) 8. Add an image 9. Set your settings: 10. Decide how to send it: - Send to everyone (full email list) - Or publish to app only (depending on your settings/options) Important: Video Post vs Podcast Post If you create a video post, you’re posting a video-first piece of content. If you create a podcast episode, that’s a different post type - even if it contains video somewhere in the body. That difference matters when you’re thinking about Substack TV. The “2 posts for 1 piece of content” strategy (this is the power move) This is what I’m doing now: - One post = video version - One post = audio podcast version

As you all may know this is totally an SEO test community for driving traffic to see how well a few things might work - There is a guide in the classroom for getting started on Substack however if you'd really like to leverage Substack come join us over in the You World Order Community