The Signature Scent is Dead..
When was the last time you had a chance wear your Signature Scent? Is the concept of a single, lifelong cologne an outdated idea in today's diverse world? Is it better for a man to be known for one unique, consistent scent, or to have a "wardrobe" of fragrances for every mood, season, and occasion? Does changing scents based on weather or event (e.g., a fresh scent for the office, a bold one for a night out) show true connoisseurship, or a lack of commitment? Are brands pushing the "wardrobe" idea to encourage more sales, making the "signature" concept a luxury of the past? **Discussion questions formulated with the help of ChatGPT