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The 67-Second Demo That's Closed 8 Clients
Forget long presentations. This is all you need:
"Let me show you something interesting..."
SECOND 1-15: THE SETUP
"This is your actual invoice"
*Share screen*
*Upload their document*
"Just like you receive every day"
SECOND 16-35: THE MAGIC
*Document processing in real-time*
"Watch this..."
*Data extracting automatically*
*Fields populating their spreadsheet*
SECOND 36-50: THE IMPACT
"That was 30 minutes of work in 8 seconds"
"It runs 24/7, never makes mistakes"
"Costs less than one hour of admin time"
SECOND 51-67: THE CLOSE
"Want me to set this up for you?"
*Wait for response*
*Don't say another word*
THE PSYCHOLOGY:
Long demos lose attention.
Their document creates ownership.
Real-time processing proves value.
Silence after close question is golden.
MY RESULTS WITH THIS SCRIPT:
8 clients closed this month
Average demo time: 67 seconds
Close rate: 73%
Average deal: $1,650
THE SETUP THAT MAKES IT WORK:
Always use THEIR actual document
Pre-test the automation
Have their system open
Practice the timing
COMMON MISTAKES TO AVOID:
Don't explain the technology
Don't mention AI or machine learning
Don't show multiple features
Don't talk after asking for the sale
THE TOOLS BEHIND THE SCENES:
PDF Vector handles document parsing
Make.com/n8n manages the workflow
Their existing system receives data
Google Drive stores everything
REAL EXAMPLE FROM YESTERDAY:
Construction company, permit processing
Their form: Building permit application
Processing time: 45 minutes manual
My automation: 12 seconds
Their response: "When can we start?"
Deal value: $2,200 + $200/month
THE 5 DOCUMENT TYPES THAT ALWAYS DEMO WELL:
1. Invoices (every business has them)
2. Applications (time-consuming to process)
3. Contracts (lots of data to extract)
4. Receipts (expense management pain)
5. Forms (repetitive information entry)
MY DEMO PREPARATION CHECKLIST:
- Client's actual document ready
- Automation pre-tested and working
- Screen sharing setup verified
- Pricing structure memorized
- Contract template prepared
HOMEWORK:
Pick one business you know
Get their actual form/invoice/document
Build the 67-second demo
Practice until it flows naturally
Book the call
Who's building their 67-second closer today?
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The 67-Second Demo That's Closed 8 Clients
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