@davechristensen1215

1. One-Sentence Viewer Definition: “My ideal viewer is a team leader responsible for performance who wants to build a disciplined, unified culture that wins when pressure hits but is struggling with inconsistent buy-in, accountability, and people who don’t follow through.” 2. Their Core Problem: How do I get people aligned, accountable, and consistent—so we execute under pressure instead of falling apart or making excuses? 3. Their Desired Outcome: “Finally have a team that takes ownership—so I’m not carrying everything, and we get the results we’re capable of.” 4. Why They're Watching You: (These still fit across all audiences) ✅ They want clarity ✅ They want a system ✅ They want confidence ✅ They want credibility / authority ✅ They want results faster They watch my content because I help them turn pressure moments—their ‘4th Downs’—into an A.D.A.P.T. game plan they can apply immediately to lead better, build buy-in, and perform when it matters. 5. The "Book Me" Signal: “Because he delivers a proven, simple framework that strengthens leadership, accountability, and culture—and he makes it actionable for our exact team, not just motivational.”