Clearly define one specific person your YouTube content is for — not an audience, not a market, not "people like this."
1. One-Sentence Viewer Definition
"My ideal viewer is a ____________ who wants to ____________ but is struggling with ____________."
2. Their Core Problem
The main problem they are actively trying to solve right now is:→ ______________________
3. Their Desired Outcome
"If this worked, I'd finally be able to ____________." (Not your words. Their words. Remember)
4. Why They're Watching You
- ⬜ They want clarity
- ⬜ They want a system
- ⬜ They want confidence
- ⬜ They want credibility / authority
- ⬜ They want results faster
Then complete: They watch my content because I help them ____________.
5. The "Book Me" Signal
If this person watched 5 of my videos, why would they think: "We should bring this person in to speak"? (One sentence only.)