Channel Authority Setup
This should take you 15–30 minutes. Rough is fine.
Personal Brand Setup
- Channel name reflects your real name
- Profile photo: clear face, neutral background
- Professional (phone is fine)
Bio Rewrite
- Who you help
- What problem you solve
- Why you're credible
- Written for a human, not the algorithm
Banner
- Can be Canva
- Must communicate: topic, audience, speaking context
- Not decorative—directional
Next Step Defined
- One clear destination: website, newsletter, or speaking inquiry page
- No funnels, no complexity—just clarity
Content Cleanup
Unlist: Personal videos, off-topic content, anything that confuses positioning
Keep: Talks, on-topic authority content
Once you're done, drop your YouTube channel in Skool and I'll record a Loom review video.