I’ve had a handful of people inside this group DM me lately with some version of the same question: “Herschy, if you were starting an agency today… what would you actually do?” Or… “I have the tools. I’ve bought the training. I understand what I’m supposed to do. But how do I actually connect all of this into a MACHINE that gets clients?” Well… The timing of those questions is pretty damn good. Because yesterday I made a decision. I’m reopening my local marketing agency in Cabo. I have two partners on the ground there. We had the conversation yesterday. We agreed on the model. And over the next 30 days, we are going to build a complete local client acquisition machine from essentially the ground up. Not theory. Not another course. Not me showing you some funnel I built five years ago. We’re actually doing it RIGHT NOW. And because I’m already building this internally, I decided I’m going to open the door and let a VERY small number of people inside this Skool group build theirs alongside me. I’m not emailing this offer to my list. I’m not putting up a big sales page. I’m not doing a webinar for it. This is for the people who are actually active inside this community. HERE’S THE BIG THING I WANT YOU TO UNDERSTAND… Most newer agencies don’t have a “lead problem.” They have a machine problem. They’ve accumulated tools. They’ve watched training. They’ve written some cold emails. They’ve tried LinkedIn. They’ve played with AI. They’ve bought software. Maybe they’ve even gotten a few replies. But nothing is connected. So every morning starts with: “What the hell am I supposed to do today?” That’s the problem. You don’t need 37 more tactics. You need a simple operating system that takes a business from: COLD → CONVERSATION → CLIENT. And when I look at the agencies I’ve built, the companies I’ve helped, our own sales operation today, and what we’re about to build in Cabo… It really comes down to six stages. 1. DISCOVER Stop trying to sell everybody.

Watch the video for a quick overview... 👉 14 Day LoudAF FREE Trial @Jeff Schwerdt

I created a carousel yesterday and saved it to my library. However, it will not let me go back and edit the carousel. I have also put the integration key for my GO HIGH LEVEL account, but there is no option that comes up to use to post using my GHL account or just to post. I don’t know how to get the post posted.

I had a concept... and I brought that concept to life with LoudAF. @Jeff Schwerdt @Dave Calafiore @Drew Griffin I'm using this to teach 24/7, with a CTA at the end. I've got more in the pipeline...Everything in this video is built with AI! Even my photo!

Alright — I just dropped a 14-min impromptu video and it’s one of those “this only lands because it actually happened” updates. And one I learned from but did NOT enjoy at all experiencing. Here’s the backstory: Last week I got leveled. Slept 36 hours straight. Could barely talk. Chest cough. Whole thing. And it exposed something most agencies don’t want to admit: If you get sick for 3 days and your business wobbles… You don’t own a business. You own a job with a nicer logo. So I pulled the biggest takeaways from Agency Freedom Live + what the sickness revealed inside our own ops. The 7 non-negotiables (the real list) -->Founder independence / leadership depth - If everything routes through you, you’re the bottleneck and the risk. -->Predictable, systemized revenue - No more guessing rent, payroll, or “where’s the next deal coming from?” -->Productized, transferable core offer You’re not an agency. You’re a system owner. If delivery depends on specific humans, you’re fragile. -->Verticalization + ICP precision If your ICP is fuzzy, everything breaks downstream. And yeah… sometimes “bad clients” is actually an ICP failure, not delivery. -->Financial clarity + forecasting End of year isn’t reflection season. It’s planning season for 2026. -->KPIs + ROI decisions Stop running the business on gut feel. Know your open rates, conversion rates, booking rates, ROI per channel. -->Authority assets that match your price point Info is free. Execution + proof costs money — and it’s what gets you paid. We’re building real case studies (not janky screenshot collages) tied to outcomes. The thread that ties it all together: AAA This is the framework we’re using internally — and what we’re turning into something I call LoudAF. AAA = Awareness → Authority → Action Because most agencies never market themselves. They sit in “delivery mode” and wonder why growth feels like a rollercoaster. AAA fixes that. And we’re breaking it down live on the call: Thursday, Dec 18 @ 1pm ET / 10am PT