Alright — I just dropped a 14-min impromptu video and it’s one of those “this only lands because it actually happened” updates. And one I learned from but did NOT enjoy at all experiencing. Here’s the backstory: Last week I got leveled. Slept 36 hours straight. Could barely talk. Chest cough. Whole thing. And it exposed something most agencies don’t want to admit: If you get sick for 3 days and your business wobbles… You don’t own a business. You own a job with a nicer logo. So I pulled the biggest takeaways from Agency Freedom Live + what the sickness revealed inside our own ops. The 7 non-negotiables (the real list) -->Founder independence / leadership depth - If everything routes through you, you’re the bottleneck and the risk. -->Predictable, systemized revenue - No more guessing rent, payroll, or “where’s the next deal coming from?” -->Productized, transferable core offer You’re not an agency. You’re a system owner. If delivery depends on specific humans, you’re fragile. -->Verticalization + ICP precision If your ICP is fuzzy, everything breaks downstream. And yeah… sometimes “bad clients” is actually an ICP failure, not delivery. -->Financial clarity + forecasting End of year isn’t reflection season. It’s planning season for 2026. -->KPIs + ROI decisions Stop running the business on gut feel. Know your open rates, conversion rates, booking rates, ROI per channel. -->Authority assets that match your price point Info is free. Execution + proof costs money — and it’s what gets you paid. We’re building real case studies (not janky screenshot collages) tied to outcomes. The thread that ties it all together: AAA This is the framework we’re using internally — and what we’re turning into something I call LoudAF. AAA = Awareness → Authority → Action Because most agencies never market themselves. They sit in “delivery mode” and wonder why growth feels like a rollercoaster. AAA fixes that. And we’re breaking it down live on the call: Thursday, Dec 18 @ 1pm ET / 10am PT

Happy Friday — Herschy here. While ripping my office apart today (full studio upgrade incoming), something crazy happened in the background… 👉 My new SEO Agency — launched barely 6 months ago — crossed $250,000 collected TODAY!! 👉 On track for $540K this year. 👉 RECEIPTS ATTACHED - NO BS HERE! 👉 Closed another AI SEO/GEO/Branding/Reddit deal earlier this week. 👉 And I just sold a $15K package with a 6‑month minimum ($90K). Here’s the wild part: Fulfillment is almost zero because of the AI-powered system I’m using. None of this was planned. But the timing couldn’t be better — because next week, I’m pulling back the curtain and giving you the exact process I’m using to close high‑value SEO + AI SEO + GEO deals. Why This Matters For You Last night, I got pulled into an agency meetup in La Jolla and was surprised to be the guest speaker on AI and how to accelerate your Agency with it. Everyone kept asking the same thing: “How are you closing these deals?” “How are you using AI to replace yourself?” “Why do business owners trust you so fast?” The short answer? I’ve built a trust‑engine using AI that creates instant authority, breaks resistance, and gets business owners to connect the dots fast. Next week, I’m showing you exactly how it works. Your Weekend Homework - Watch this YouTube video breaking down the starting point: How to Go From Zero → $1M Agency Using AI Watch it this weekend. Comment. Like. Subscribe. This sets the stage for next week’s deep dive. 👉 https://youtu.be/Vf6OO5HeqU8 Coming Next Week: Full System Reveal You’ll see the exact: ✔ AI trust‑builder I use on sales calls ✔ Checklist that closes $15K–$90K SEO/AI SEO deals ✔ Process that got my agency from zero → $250K in 6 months ✔ Framework for selling SEO without being an SEO expert ✔ Fulfillment stack that keeps my workload near zero ✔ How AI SEO + GEO creates recurring revenue on autopilot ✔ And how to talk AI in a way business owners instantly trust You’ll be able to deploy this immediately.

Hey everyone, Herschy here 👋 This weekend we’re kicking off something really special — and it just so happens to land perfectly with NFL kickoff weekend. 🏈 I’m excited to announce the launch of the Wingman VIP Pass — your exclusive insider pass that puts you closer than ever to everything I’m working on. Be sure to download and get your FREE ACCESS Now while you can. Here’s what the Wingman Pass gives you: - 📲 Mobile access — install it directly on your iPhone or Android device. - 🔔 Instant notifications — get early alerts, updates, and special discount codes. - 🔑 Insider access — see behind the scenes of my business, get beta invites, and exclusive content I’ll only share with pass holders. - 🎁 Member-only perks — deals, discounts, and traffic strategies not available to the public (or even the Skool group). This fall (Q4), I’ll be pushing hard with new strategies to drive more traffic, eyeballs, and clients. If you’re on the Wingman Pass, you’ll be the first to know and the first to act. 👉 ACTION STEPS: 1. Go here right now to download your VIP Pass and add it to your phone: JeffHerschy.com/wingman ( Edit ) Comment DONE! when installed - Thanks @Jeff Thompkins and @Monica Mutemwa for the idea :) ) STEP 2 - > Subscribe to my YouTube channel: JeffHerschy.com/YouTube This is the kickoff, and updates start rolling out next week. Don’t miss it. Let’s crush Q4 together. 🚀 – Herschy

Just out of curiosity .. is Stripe working smoothly for everyone here with no issues getting payments processed smoothly and no issues with Stripe refusing service or withholding funds? I'm only asking because I spoke with someone a couple of days ago who said that Stripe has developed a bad reputation for not processing payments easily and withholding funds .. I'm only asking out of curiosity; not personal experience . would like to know in advance it it's a legitimate concern .. thanks.

I’ve been having a lot of conversations with agency owners lately — across niches, experience levels, and markets. And the same theme keeps popping up… The pressure is real. AI is coming fast — and our clients know it. Canva makes everyone a designer. ChatGPT can crank out content that used to take a copywriter a full day. Tools that once required a team… now fit in your browser. And our clients are asking the hard questions. A buddy told me his best client recently asked, “Remind me again what I’m paying you for, when I can now do all this myself with AI?” That’s not an easy one to answer. Here’s the shift I’m seeing that works. Some agencies are done defending the old model. Instead, they’re leaning into a different role — and it’s smart. They’re becoming educators, not just executors. Advisors, not just implementers. I am an Advisor now to a client now paying me over 250K/year as a consultant. And they keep asking me to help them with MORE! It’s not about keeping clients dependent. It’s about helping them level up — with you as the one showing them how. Think about it — local business owners don’t want to outsource everything forever. They want to understand their own growth levers. They want clarity and control. This shift is subtle but powerful: You move from “Do this for me” → to “Help me lead my business better.” And here’s the opportunity… You already know more than 95% of the businesses around you when it comes to marketing, growth, and tech. But most of them are stuck piecing together advice from YouTube, outdated courses, or overpriced consultants who don’t speak their language. You do. You know their industry. You know their day-to-day pain points. And they’re already looking for someone who gets it. That’s why I’ve been helping agencies create community-driven education hubs — not another Facebook group buried in noise — but Skool-style platforms where business owners get real, practical guidance. From you. What I’m seeing when this is done right: