Something I’ve been noticing lately, And my last day with this view :)
I’ve been having a lot of conversations with agency owners lately — across niches, experience levels, and markets. And the same theme keeps popping up… The pressure is real. AI is coming fast — and our clients know it. Canva makes everyone a designer. ChatGPT can crank out content that used to take a copywriter a full day. Tools that once required a team… now fit in your browser. And our clients are asking the hard questions. A buddy told me his best client recently asked, “Remind me again what I’m paying you for, when I can now do all this myself with AI?” That’s not an easy one to answer. Here’s the shift I’m seeing that works. Some agencies are done defending the old model. Instead, they’re leaning into a different role — and it’s smart. They’re becoming educators, not just executors. Advisors, not just implementers. I am an Advisor now to a client now paying me over 250K/year as a consultant. And they keep asking me to help them with MORE! It’s not about keeping clients dependent. It’s about helping them level up — with you as the one showing them how. Think about it — local business owners don’t want to outsource everything forever. They want to understand their own growth levers. They want clarity and control. This shift is subtle but powerful: You move from “Do this for me” → to “Help me lead my business better.” And here’s the opportunity… You already know more than 95% of the businesses around you when it comes to marketing, growth, and tech. But most of them are stuck piecing together advice from YouTube, outdated courses, or overpriced consultants who don’t speak their language. You do. You know their industry. You know their day-to-day pain points. And they’re already looking for someone who gets it. That’s why I’ve been helping agencies create community-driven education hubs — not another Facebook group buried in noise — but Skool-style platforms where business owners get real, practical guidance. From you. What I’m seeing when this is done right: