This 14-Minute Video Will Make You Rethink How Your Agency Is Built
Alright â I just dropped a 14-min impromptu video and itâs one of those âthis only lands because it actually happenedâ updates. And one I learned from but did NOT enjoy at all experiencing. Hereâs the backstory: Last week I got leveled. Slept 36 hours straight. Could barely talk. Chest cough. Whole thing. And it exposed something most agencies donât want to admit: If you get sick for 3 days and your business wobbles⌠You donât own a business. You own a job with a nicer logo. So I pulled the biggest takeaways from Agency Freedom Live + what the sickness revealed inside our own ops. The 7 non-negotiables (the real list) -->Founder independence / leadership depth - If everything routes through you, youâre the bottleneck and the risk. -->Predictable, systemized revenue - No more guessing rent, payroll, or âwhereâs the next deal coming from?â -->Productized, transferable core offer Youâre not an agency. Youâre a system owner. If delivery depends on specific humans, youâre fragile. -->Verticalization + ICP precision If your ICP is fuzzy, everything breaks downstream. And yeah⌠sometimes âbad clientsâ is actually an ICP failure, not delivery. -->Financial clarity + forecasting End of year isnât reflection season. Itâs planning season for 2026. -->KPIs + ROI decisions Stop running the business on gut feel. Know your open rates, conversion rates, booking rates, ROI per channel. -->Authority assets that match your price point Info is free. Execution + proof costs money â and itâs what gets you paid. Weâre building real case studies (not janky screenshot collages) tied to outcomes. The thread that ties it all together: AAA This is the framework weâre using internally â and what weâre turning into something I call LoudAF. AAA = Awareness â Authority â Action Because most agencies never market themselves. They sit in âdelivery modeâ and wonder why growth feels like a rollercoaster. AAA fixes that. And weâre breaking it down live on the call: Thursday, Dec 18 @ 1pm ET / 10am PT