Christmas week. Hanukkah. Cold outside. Family in and out. This is the exact time most agencies disappear. And it’s also when momentum is decided for next year. In this quick, off-the-cuff Zoom, I break down something that hit me hard over the weekend: 👉 No one is coming to promote your agency for you. 👉 Motivation is unreliable. Systems are not. 👉 Visibility compounds — silence kills pipelines. Here’s what I cover in the video: - Why agencies that stay “quiet” during the holidays lose Q1 before it starts - How we’re landing demos and expansion conversations the week before Christmas - Why prospects are choosing us over competitors (hint: authority + consistency) - The difference between creating content and being Loud AF everywhere - How to remove motivation from the equation entirely with a simple system - Why 90 seconds, 1–3x per week beats “I’ll do it when things slow down” I also explain how we’re: - Turning one piece of content into days or weeks of authority - Pre-framing and pre-selling before sales calls ever happen - Using the same system internally and as a client service And yes — I share why we built LoudAF.ai and how we’re using it right now to: - Stay visible even when I don’t feel like recording - Keep content going out while life is happening - Build an authority foundation that follows prospects everywhere ⚠️ Important: The annual deal for Loud AF closes tonight. This is the final window — no extensions, no “I’ll grab it later.” If you’ve already joined: 👇 Drop a comment and share how you’re planning to use Loud AF inside your agency. If you haven’t: Watch the video. Then ask yourself one honest question: Do I want to start 2026 loud… or invisible? Link below 👇 LoudAF.ai -Herschy

@Jeff Schwerdt @Dave Calafiore @Drew Griffin Allow me to share my unforgettable LoudAF.ai experience. I did this for LinkedIn.This is from my experience. I used to work for a music distributor company, named Bassin Distributors. From there, I went to concert photography, which led me to promoting an artist and a model. So yes, I saw this firsthand. (I used another tool to add more to the meat of the subject, since I hit a limit with the character size on YouTube. Additionally, this tool created the visuals.) (Let's return to LoudAF.ai.) Harsh truth about parasocial fans: they don’t want access—they want ownership. Here’s how creators and brands set boundaries before the hive sets them for you. When discussing creator safety, we often focus on visible boundaries, such as community guidelines and comment moderation. But there's an invisible foundation that must come first. Without it, the visible rules are built on sand. Start with the legal and financial structure. Before your first post, consider a formal business entity (like an LLC) to separate your personal assets from your online activity. It's not glamorous, but it's essential. You also need clear, lawyer-reviewed Terms of Service for any platform you control. These are your first lines of defense. Every collaboration should have a simple agreement defining IP ownership and expectations. This isn't about distrust, it's about clarity. Yet, the strongest legal shield is useless without the right psychological framework. We manage external risks but often neglect internal resilience. Creators need mental models to spot boundary erosion. Do you feel guilty not sharing a personal detail? Obligated to answer DMs after hours? These are warning signs. Conduct regular self-audits. Ask: "Am I sharing out of choice or obligation?" This maintains the professional distance needed for sustainability. This leads to a tiered response system. Treating every boundary crossed the same leads to burnout. We need nuance.

Alright — I just dropped a 14-min impromptu video and it’s one of those “this only lands because it actually happened” updates. And one I learned from but did NOT enjoy at all experiencing. Here’s the backstory: Last week I got leveled. Slept 36 hours straight. Could barely talk. Chest cough. Whole thing. And it exposed something most agencies don’t want to admit: If you get sick for 3 days and your business wobbles… You don’t own a business. You own a job with a nicer logo. So I pulled the biggest takeaways from Agency Freedom Live + what the sickness revealed inside our own ops. The 7 non-negotiables (the real list) -->Founder independence / leadership depth - If everything routes through you, you’re the bottleneck and the risk. -->Predictable, systemized revenue - No more guessing rent, payroll, or “where’s the next deal coming from?” -->Productized, transferable core offer You’re not an agency. You’re a system owner. If delivery depends on specific humans, you’re fragile. -->Verticalization + ICP precision If your ICP is fuzzy, everything breaks downstream. And yeah… sometimes “bad clients” is actually an ICP failure, not delivery. -->Financial clarity + forecasting End of year isn’t reflection season. It’s planning season for 2026. -->KPIs + ROI decisions Stop running the business on gut feel. Know your open rates, conversion rates, booking rates, ROI per channel. -->Authority assets that match your price point Info is free. Execution + proof costs money — and it’s what gets you paid. We’re building real case studies (not janky screenshot collages) tied to outcomes. The thread that ties it all together: AAA This is the framework we’re using internally — and what we’re turning into something I call LoudAF. AAA = Awareness → Authority → Action Because most agencies never market themselves. They sit in “delivery mode” and wonder why growth feels like a rollercoaster. AAA fixes that. And we’re breaking it down live on the call: Thursday, Dec 18 @ 1pm ET / 10am PT

Hi everyone! I run Shopify dropshipping ecommerce businesses and I’m here to learn how AI and automation can help scale client acquisition and streamline processes. Excited to share, learn, and grow with you all!

Ok, I am not that hardcore. I promise. I was just a little stupid today. DO NOT CLOSE DEALS SICK. I lost my voice 5 mins into it. I forgot to cancel this one and figured I had her on the line may as well do the meeting and reschedule if it I needed to. Plus she didn't confirm so I was hoping for a no show lol. In fact I was laying in a ball like a baby 2 hours ago trying to rest up and feel better. I have been down since Tuesday am. If you are in the ASK Live Program you know I cancelled the Thur call and I sounded terrible on the Tues call. And YES I owe you the replay still and will post it Mon. After that call I went to bed and woke up THUR am. My only time out of bed was on Wed at about 9am when I logged on to cancel my week. I almost took a selfie but didn't have the energy but this is exactly how I looked. Long story short. I know the niche and the product and it made the call really fast and easy. Even with me looking like 💩 and feeling worse she is signing 3 locations with a review plate for each. Best part - She found us on ChatGPT - Ranked #1! That's the only win this week for me. Any wins for you guys? -Herschy P.S. I had content for you from the event but the flu said hell nah. I'll try to get those lessons and this weeks combined for you next week. P.P.S. Here's my worst sales demo ever. I didn't ask for permission so she's blurred. I wasn't all there. P.P.P.S. If you DMd me or asked for something this week please give me a few days, I am about to crawl back under a blanket on the couch and will reply ASAP.