This post is no hype or clickbait just raw value & truth Firstly I’m so grateful to have found this business model. It’s so easy to take it for granted when you’ve been doing it for years (almost 7 years for me at this point) When I got started I had $0 in my bank account at the end of most weeks & dreaded the thought of 9-5. Today this business model has genuinely allowed me to achieve my financial and lifestyle goals I’ve seen it change the lives of many others in the agency game, which is why I’m so passionate about teaching it to others. I stand by the fact that I think it’s THEE most reliable & profitable online business model in the game right now. And it’s perfectly positioned to benefit from the AI boom… not be replaced by it. So here’s how you keep clients for 2+ years & make them worth $50K+ to your agency. Also when you do the math you only need 20 clients like this to make a million bucks. Most agencies run a churn and burn business. That’s why most agencies don’t stand the test of time. When you’ve been in the game for as long as I have, you are forced to solve this problem. The truth is all the money is in the retention. If your average client value is worth say even $20K vs another agency that charges $1.5K/m & retainers clients for 6 months they only make $9K per client. If your clients are worth more it means you can invest more into paid ads to acquire new clients which will mean you will beat the competition. If your clients are worth more it means you can invest more into client fulfilment which means you get better results, which means you create better case studies, which makes it’s easier to get clients and they stay longer as a result. This is when the agency become a fly wheel. An upward spiral instead of a downward one. Tactic #1 = Specialisation My agency exploded when we made the decision to operate with hyper focus. We served 1 niche We served 1 client avatar We provided one solution That solution was generating seller leads and acquiring listings for real estate agents.