Most people think their offer isn’t selling because it’s “not good enough.”But usually, the offer itself isn’t the problem. Russell explains in the Prime Mover Foundation that an offer works when it connects to the real reason people buy (their prime mover). That could be: - Wanting more freedom - Wanting more confidence - Wanting more security - Wanting to feel successful or respected So if you want to improve your offer, here are 3 simple things you can focus on: 1️⃣ Clarity: Is it crystal clear what problem you solve and how fast you solve it? 2️⃣ Connection: Does your offer speak to their prime mover (the deep emotional reason they want it)? 3️⃣ Confidence: Do you have proof, stories, or guarantees that make it feel safe for them to say “yes”? Most of the time, you don’t need to rebuild your whole offer; you just need to adjust one of these areas to make it stronger. 💬 So let’s make this practical: What’s the #1 thing you want to fix or improve about your offer in the next 30 days?

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My copy of The Linchpin came in today and I’m SOOO thankful for your team’s thoughtful packaging, @Russell Brunson . It’s been storming here in South Florida #hurricaneseason and, sitting on my front porch, the box was SOAKED. When I opened the soggy cardboard mess, I was happy to see the book covered in plastic. ❤️ Dry as a bone! I can’t wait to dive in!

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1. Offer Creation Most people struggle because they try to sell a “product.”But what buyers truly want is a clear, irresistible offer that feels like a no-brainer. Tip: Instead of selling a course → sell the transformation (e.g., “From overwhelmed to confident in 30 days”). 2. Traffic & Attention If no one sees your offer, it doesn’t matter how good it is prime Movers focus on mastering platforms (social media, ads, partnerships) to consistently put their offer in front of the right eyes. Tip: Don’t try to be everywhere choose one traffic source and master it before expanding. 3. Conversion Psychology This is where the magic happens. Selling online is about influence, not pressure. People buy when they: - Trust you (authority + authenticity) - See proof (stories, case studies, testimonials) - Feel urgency (limited time, limited spots, or cost of staying stuck) Here’s a challenge for all of us in this community: Which of these 3 areas—Offer, Traffic, or Conversion—do you feel is your current strength, and which one do you need to focus on improving next?