1. The “Urgency & Scarcity” Frame (FOMO Effect) ⏳ People take action when they feel they might miss out. Instead of sounding desperate, create genuine urgency. Example: "Hey [Name], we’re currently helping 3 more [industry] businesses scale their [goal]. We have 1 spot left for this month. Want to see if this could work for you?" Why it works: Creates fear of missing out (FOMO) Makes them take action faster Increases response & conversion rates 2. The “Inbound Response Domination” Method ⚡ If someone likes, comments, or follows you—DM them immediately while you’re fresh in their mind. Example DM: "Hey [Name], appreciate the follow! What caught your attention? Curious—what’s your main focus right now with [their business]?" Why it works: Higher response rate (they engaged FIRST) Starts a natural, non-pushy convo Converts warm leads into booked calls 3. The “High-Ticket Qualifier” Strategy 💰 You don’t want low-quality leads wasting your time. Use a pre-qualification filter in your DMs. Example: "Hey [Name], we typically work with businesses already doing at least $10K/month and looking to scale. Does that sound like you?" 🚀 Why it works: Avoids wasting time on bad leads Positions you as an expert (not desperate) Ensures only serious buyers get on calls 👉 Now it’s time to take action. Go implement these techniques and watch your sales explode! 🚀

1. The “Trigger Event” Strategy (Time-Based Outreach) 🔥 Timing is everything. The best time to DM a prospect is right after a trigger event—something that indicates they’re in buying mode. ✅ Trigger Events Examples: They recently launched a new product/service They posted about a problem your offer solves They just hired new staff (growth mode = budget) They engaged with your content Example DM: "Hey [Name], saw you just launched [product/service]! Huge congrats. Many companies at this stage struggle with [common problem]. Just curious—are you currently looking for ways to [your solution]?" Why it works: You’re catching them at the perfect time Feels natural and timely instead of a random cold DM Increases response rate & interest level 2. Build a “Buyer Psychology-Optimized” Profile 🏆 Before sending DMs, your profile should SELL for you. If someone checks your profile, they should instantly see that: ✅ You solve their problem ✅ You have authority & proof ✅ You’re not a random salesperson 🔹 Profile Optimization Checklist: Clear bio (Who you help + results you create) Authority-building pinned posts (case studies, testimonials, insights) Professional profile picture Engaging posts that build trust Why it works: Increases DM reply rates Creates instant credibility Makes people trust you faster 3. The “Socratic Questioning” Technique 🧠 Instead of pitching right away, use strategic open-ended questions to guide them to realize they need you. Example: ❌ Weak DM: Hey, I help businesses scale to $100K/month. Want to book a call? ✅ Powerful DM: Hey [Name], quick question—what’s your biggest challenge right now when it comes to [your niche]? Follow-up Socratic Questions: 1️⃣ What’s stopping you from solving this now? 2️⃣ What’s the cost of NOT fixing this problem? 3️⃣ If I could show you a simple way to fix this, would you be open to a quick chat? Why it works: Gets them emotionally invested Makes them sell themselves on the call

1. Flip the Frame: Make THEM Chase YOU Instead of sounding like you’re **chasing the prospect**, position yourself as the **one in demand** and let them qualify themselves. Example: "Hey [Name], we’re currently helping a few select businesses scale their [specific goal]. Right now, we only have 3 spots left for this quarter. Would you be interested in seeing if it’s a fit?" Why it works: - Shifts the power dynamic in your favor. - Creates **scarcity and exclusivity**. - Makes the prospect feel like they need to **qualify for your help**. 2. The “Permission-Based” Opener One of the biggest mistakes setters make is sending a **long sales pitch upfront**. Instead, ask **permission** before pitching—it creates curiosity and makes them more open to hearing you out. Example: "Hey [Name], I came across your business and noticed something that could potentially increase your [specific metric] by 20-30%. Mind if I share a quick insight?" Why it works: - People feel **respected** when asked for permission. - Triggers **curiosity** (they WANT to hear your insight). - Increases **engagement rates**. 3. The “ROI-Based” DM Approach** Most salespeople focus too much on **features** instead of ROI (Return on Investment). Your DM should highlight **what they GAIN** from your offer, not just what it does. Example: "Hey [Name], we recently helped a [business type] increase their [specific metric] by [result]. I noticed your business is in a similar position—would you be open to a quick chat about how we could do the same for you?" Why it works: - Focuses on **outcomes**, not just the service. - Helps the prospect **visualize their success**. - Creates **immediate relevance**. Now, go implement these and watch your results skyrocket! 🚀

1. The “Micro-Commitment” Strategy People hesitate to commit to big decisions right away. Instead of pushing for a call immediately, start with a low-resistance micro-commitment—a small "yes" that makes the next step feel easier. Example: "Hey [Name], quick question—are you currently focused on growing [specific goal]? Just curious to see if we’re aligned!" Why it works: - A simple "yes" creates psychological buy-in. - Builds momentum before asking for a call. - Removes pressure and makes the prospect feel in control. 2. Break the “Stranger Danger” Effect Most cold DMs fail because they feel like cold sales pitches. Instead, warm up the conversation first by engaging with their content or mentioning something personal. Example (before sending a DM): - Like and comment on their latest LinkedIn or IG post. - Reply to their story or tweet with a thoughtful insight. - Example (DM intro): "Hey [Name], saw your recent post on [topic]—great insight! I actually work with businesses that deal with similar challenges. Curious—what’s your biggest focus right now?" Why it works: - Feels personal instead of robotic. - Creates familiarity before the pitch. - Increases reply rates dramatically. 3. The “Third-Party Credibility” Technique People trust third-party recommendations more than direct sales pitches. Use social proof in your introduction so the prospect sees you as an authority right away. Example: "Hey [Name], I recently worked with [competitor’s name or relevant industry leader] and helped them increase [specific result]. Would love to see if something similar could work for you. Open to a quick chat?" Why it works: - Leverages social proof for instant credibility. - Creates FOMO (fear of missing out). - Makes your offer feel exclusive and valuable. To truly excel as a DM setter in both B2B and B2C sales, your goal should always be to add value at every touchpoint, build trust, and keep the conversation focused on solving the prospect’s problem.

1. Be Persistent with Follow-ups Most deals are closed after 5-7 follow-ups. You can’t afford to give up too soon. Craft follow-up messages that add value, keep the conversation fresh, and gently nudge them forward. Example: "Hey [Name], I know you’re busy, but I wanted to quickly share a new insight I just learned that could really benefit your [specific business area]. Let me know if you’d be open to a brief chat about it." Why it works: Persistence shows commitment and confidence. Gives them more chances to say yes as their situation evolves. Provides new value in each follow-up, keeping the conversation dynamic. 2. Always Redirect Objections with Empathy and Questions When a prospect throws an objection, it’s essential to redirect it with empathy and more questions. This shows you’re listening, and it gives you the opportunity to understand their true concerns. Example: "I understand that [objection], and I hear that from a lot of people. But just to make sure I’m clear, what would need to change for you to feel comfortable moving forward?" Why it works: Shows active listening and empathy. Helps uncover the real issue behind the objection. Redirects the conversation into a solution-based dialogue. 3. Close with a “Next Step” Commitment, Not a Hard Close In advanced sales, the hard close isn’t always the most effective approach. Instead, focus on getting a next-step commitment, which allows the prospect to take gradual steps toward the sale without feeling pressured. Example: "Based on what we’ve discussed, the next logical step is to hop on a quick call where I can show you exactly how we can help. Does Thursday or Friday work better for you?" Why it works: Low-pressure approach helps the prospect feel comfortable. Clear next steps make it easy for them to commit. The next step commitment moves them further along in the process, increasing the likelihood of a close. To truly excel as a DM setter in both B2B and B2C sales, your goal should always be to add value at every touchpoint, build trust, and keep the conversation focused on solving the prospect’s problem. Master these strategies, and you’ll become the best in the business.