💰DM=Money · Digital Scaling Community

💰DM=Money

1. The “Trigger Event” Strategy (Time-Based Outreach) 🔥

Timing is everything. The best time to DM a prospect is right after a trigger event—something that indicates they’re in buying mode.

✅ Trigger Events Examples:

They recently launched a new product/service

They posted about a problem your offer solves

They just hired new staff (growth mode = budget)

They engaged with your content

Example DM:

"Hey [Name], saw you just launched [product/service]! Huge congrats. Many companies at this stage struggle with [common problem]. Just curious—are you currently looking for ways to [your solution]?"

Why it works:

You’re catching them at the perfect time

Feels natural and timely instead of a random cold DM

Increases response rate & interest level

2. Build a “Buyer Psychology-Optimized” Profile 🏆

Before sending DMs, your profile should SELL for you. If someone checks your profile, they should instantly see that:

✅ You solve their problem

✅ You have authority & proof

✅ You’re not a random salesperson

🔹 Profile Optimization Checklist:

Clear bio (Who you help + results you create)

Authority-building pinned posts (case studies, testimonials, insights)

Professional profile picture

Engaging posts that build trust

Why it works:

Increases DM reply rates

Creates instant credibility

Makes people trust you faster

3. The “Socratic Questioning” Technique 🧠

Instead of pitching right away, use strategic open-ended questions to guide them to realize they need you.

Example:

❌ Weak DM: Hey, I help businesses scale to $100K/month. Want to book a call?

✅ Powerful DM: Hey [Name], quick question—what’s your biggest challenge right now when it comes to [your niche]?

Follow-up Socratic Questions:

1️⃣ What’s stopping you from solving this now?

2️⃣ What’s the cost of NOT fixing this problem?

3️⃣ If I could show you a simple way to fix this, would you be open to a quick chat?

Why it works:

Gets them emotionally invested

Makes them sell themselves on the call

Leads them to realize they need help

👉 Now it’s time to take action. Go implement these techniques and watch your sales explode! 🚀

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