1. Flip the Frame: Make THEM Chase YOU
Instead of sounding like youâre **chasing the prospect**, position yourself as the **one in demand** and let them qualify themselves.
Example:
"Hey [Name], weâre currently helping a few select businesses scale their [specific goal]. Right now, we only have 3 spots left for this quarter. Would you be interested in seeing if itâs a fit?"
Why it works:
- Shifts the power dynamic in your favor.
- Creates **scarcity and exclusivity**.
- Makes the prospect feel like they need to **qualify for your help**.
2. The âPermission-Basedâ Opener
One of the biggest mistakes setters make is sending a **long sales pitch upfront**. Instead, ask **permission** before pitchingâit creates curiosity and makes them more open to hearing you out.
Example:
"Hey [Name], I came across your business and noticed something that could potentially increase your [specific metric] by 20-30%. Mind if I share a quick insight?"
Why it works:
- People feel **respected** when asked for permission.
- Triggers **curiosity** (they WANT to hear your insight).
- Increases **engagement rates**.
3. The âROI-Basedâ DM Approach**
Most salespeople focus too much on **features** instead of ROI (Return on Investment). Your DM should highlight **what they GAIN** from your offer, not just what it does.
Example:
"Hey [Name], we recently helped a [business type] increase their [specific metric] by [result]. I noticed your business is in a similar positionâwould you be open to a quick chat about how we could do the same for you?"
Why it works:
- Focuses on **outcomes**, not just the service.
- Helps the prospect **visualize their success**.
- Creates **immediate relevance**.
Now, go implement these and watch your results skyrocket! đ