1. The âMicro-Commitmentâ Strategy
People hesitate to commit to big decisions right away. Instead of pushing for a call immediately, start with a low-resistance micro-commitmentâa small "yes" that makes the next step feel easier.
Example:
"Hey [Name], quick questionâare you currently focused on growing [specific goal]? Just curious to see if weâre aligned!"
Why it works:
- A simple "yes" creates psychological buy-in.
- Builds momentum before asking for a call.
- Removes pressure and makes the prospect feel in control.
2. Break the âStranger Dangerâ Effect
Most cold DMs fail because they feel like cold sales pitches. Instead, warm up the conversation first by engaging with their content or mentioning something personal.
Example (before sending a DM):
- Like and comment on their latest LinkedIn or IG post.
- Reply to their story or tweet with a thoughtful insight.
Example (DM intro):
"Hey [Name], saw your recent post on [topic]âgreat insight! I actually work with businesses that deal with similar challenges. Curiousâwhatâs your biggest focus right now?"
Why it works:
- Feels personal instead of robotic.
- Creates familiarity before the pitch.
- Increases reply rates dramatically.
3. The âThird-Party Credibilityâ Technique
People trust third-party recommendations more than direct sales pitches. Use social proof in your introduction so the prospect sees you as an authority right away.
Example:
"Hey [Name], I recently worked with [competitorâs name or relevant industry leader] and helped them increase [specific result]. Would love to see if something similar could work for you. Open to a quick chat?"
Why it works:
- Leverages social proof for instant credibility.
- Creates FOMO (fear of missing out).
- Makes your offer feel exclusive and valuable.
To truly excel as a DM setter in both B2B and B2C sales, your goal should always be to add value at every touchpoint, build trust, and keep the conversation focused on solving the prospectâs problem.
Master these strategies, and youâll become the best in the business.
Keep executing these advanced techniques, and watch your sales skyrocket.