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Academy of Advertising

2.3k members • $1,800/y

4 contributions to Non-Fiction Author Lab
Intro and a question to get started
Hi everyone! I'm Laura Nespoli, founder of a strategic storytelling consultancy with the purpose of helping brands, individuals and leaders articulate their stories for business and personal growth. I'm self-publishing my first book, Threads of Me and You in May 2026. It is a memoir/manual that combines my personal transformation story with practical exercises that help readers unravel limiting patterns and weave growth into their existing lives without burning everything down. I'm new to this community and I want to get the most out of it, but know that I will struggle without some structure. On top of publishing my book, I'm also in the process of creating an app that combines my go-to-market storytelling expertise with personal transformation work. (Most ambitious leaders don't realize self-doubt and lack of confidence in owning their brand story is one of the biggest barriers to marketing success in their business.) And on top of the app, I also have a 9-5 job leading strategy at marketing consulting firm. I'm curious to hear if anyone has any guidance on how to make the most of this community for time-limited people. I haven't been good about leveraging communities I've been a part of in the past because I'm so limited on time and have an ever-growing to-do list. Time blocking? A regular schedule? What works for those of you who are juggling many roles? (Assuming that is most!) Happy to be here! Thank you.
5 likes • 8d
I’m terrible at leveraging communities too. But as far as juggling it with other priorities, here’s some advice from a friend of mine who runs a community in 50 minutes per day. He said he just does two 25-minutes sessions each day. Sets a timer. Goes in. Does his thing. Leaves. Obviously you’re not running a community so adjust it for you. Just something to try. Set an alarm or schedule it however you’ll remember. Set a timer. Do your thing. Leave.
Book landing pages
I’ve been part of some internal conversations lately around book launches, and I’d love to bring you all into it. If you have a book landing page for an upcoming launch (or one in progress), drop the link in the comments 👇 Seeing real examples is incredibly helpful, and this is a great chance to learn from each other.
Book landing pages
2 likes • 8d
I’ve changed my book landing page for an upcoming launch more times than I should 🤪. So I decided to just leave it as a cover voting page for a while https://SmileWhenYouPoop.com
Heading into a New Year
**This was our newsletter this week but we struggled to get it fully delivered thanks to some tech issues ... so here it is in case you missed it** 2025 was enormous for us at Book Launchers. We reorganized the company. We retired our Platinum membership, the very first service level we ever offered. Not an easy goodbye. We replaced it with a package - Author Essentials. We launched Author Launch Kit. We launched the Author Lab Community (hi! you're in it!). These were not cosmetic changes. They were foundational. They happened because publishing itself crossed a line this year. The old playbook did not just get outdated. It got run over. Books stopped being static. Audiobooks stopped being “just audio.” Platforms stopped being enough. So we changed too. If you have watched my end of year, looking ahead video, you already know this one feels different (I have it below if you have not seen it yet). I am not telling you to chase more reviews, produce an audiobook, or build an author newsletter (past years repeated recommendations). Those things still matter. But the bar moved. They aren't enough anymore. This year also gave us a front-row seat to something rare. We watched one of our authors, Jonathan Stanley, go absolutely hyper-viral. Over 100 million views. Coverage from every major news outlet you can name. The kind of lightning strike people talk about but almost never see up close. That did not happen by accident. It happened at the intersection of message, timing, and a publishing world that now rewards momentum in entirely new ways. Alongside that were bestsellers, speaking stages, media wins, and plenty of quiet breakthroughs that never make headlines but change lives all the same. And through all of it, you were here. Having an audience is a privilege. Whether that audience is ten people or ten thousand. Thank you for trusting us, for sticking with us through change, and for being part of this journey. Before we officially turn the page, a few important invitations and one very fun announcement are below for you
Heading into a New Year
3 likes • 8d
Merry Christmas, congrats for it all, and thank you for including us on the journey! 🙌🏿
Virtual Voice by Amazon (for Audiobooks)
I still think human is better but I am pretty impressed with this option. Have you listened or tested it out?
5 likes • Apr '25
I tried the KDP Virtual Voice for a book a while back and the quality wasn’t where I was comfortable selling it. I’ve used ElevenLabs and the quality was almost indistinguishable from hours in a studio. I’m going to attempt to launch one on Audible using Eleven Labs. It’s just more feasible than the time and money required for a studio recording. I would dare say it was 80% or more of the quality I’d have been happy paying 1,000s for.
4 likes • Apr '25
@Heather Lyn I think you're correct that it is still prohibited. I've seen 2 people say their book got approved using a clone of their voice through ElevenLabs though. So I'm going to attempt it. If they don't accept it yet, I'll wait.
1-4 of 4
Conrad Deas
2
1point to level up
@conrad-deas-7835
Writer (Author/Copywriter/Ghostwriter), Husband, Father, Pastor. U.S. Air Force Veteran. Lover of people, and nerd about “weird” things.

Active 4d ago
Joined Nov 14, 2024
INFP
Gwinnett County, GA
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