10d • General Discussion
💡Challenge: Write Your Value Statement
Your Value Statement is the one-liner that tells people:
- Who you help
- What you do best
- What result they get
When you get this right, you can copy/paste it across Facebook, Instagram, Google Business, and your website — and finally have consistent messaging everywhere.
Step 1: Answer These Building Blocks
Fill in these blanks:
- Who do you help? → __________________
- What do you do? → __________________
- What result do they get? → __________________
- What makes you different? → __________________
Step 2: Plug Into the Formula
👉 We help [WHO] with [WHAT] so they can [RESULT], through [DIFFERENTIATOR].
Write your draft Value Statement here:→ ___________________________________________
Step 3: Adapt for Each Channel
Use your Value Statement as the foundation, then drop it into these formats:
🔹 Social Media Bio
“Helping [WHO] with [WHAT] so they can [RESULT]. 📞 [phone] | Free Estimate”
🔹 Google Business Profile
“At [Business Name], we specialize in [WHAT] for [WHO]. Our mission is to help them [RESULT] through [DIFFERENTIATOR]. Call today for a free estimate!”
🔹 Website Homepage
- Hero Headline: “Protect Your Property with Expert [WHAT] in [LOCATION]”
- Subheadline: “We help [WHO] achieve [RESULT] through [DIFFERENTIATOR].”
- CTA Button: “Request Your Free Estimate”
✅ Your Action: Post your completed Value Statement here in the classroom.
👉 Pro tip: Even if it feels rough, share it. You’ll get feedback from the group and can refine it fast.
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💡Challenge: Write Your Value Statement
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