💰Challenge: Pick Your Most Profitable Service

You can’t dominate your market trying to be everything to everyone. The fastest way to scale is to pick ONE flagship service — the one that’s most profitable, repeatable, and in highest demand — and make your entire marketing revolve around it.

This week’s challenge: Identify your most profitable service and commit to the one you’re going to dominate your market with.

Step 1: Copy This Prompt Into ChatGPT

Paste the following and fill in the blanks:

I own a [type of service business] called [business name] in [city/region/state].

I want to get crystal clear on my most profitable service and pick the one I should dominate my market with. Please walk me through this by asking clarifying questions and then give me a clear recommendation.

Specifically, help me identify:

Profitability – Which service gives me the highest gross margin or best return on my time/equipment.
Repeatability – Which service is easiest to systematize and deliver consistently.
Upsell Potential – Which service naturally leads to add-ons or larger jobs.
Market Demand – Which service my ideal customer is already looking for in my area.
Brand Positioning – Which service could position me as the go-to company in my market.

Then, based on all of this, tell me:

Which one service I should double down on.
Why it makes sense financially and strategically.
How I can frame it as my flagship service in my marketing.

Write your response in plain, clear language so I can use it to guide my business focus and messaging.

Step 2: Post Your Answer In The Comments Below

✅ Share your chosen flagship service and a short summary of why you picked it.

👉 Example: “I’m choosing fire mitigation because it’s high-margin, repeatable, in high demand locally, and positions us as the wildfire experts in our market.”

Step 3: Give Feedback To Others

Read at least 2 other posts in this challenge and drop one quick comment on whether their choice makes sense (and why).

🔥 By the end of this challenge, you’ll know exactly which service is your money-maker — and the one that will lead all your marketing going forward.

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