Tomorrow I'm running a free TikTok Masterclass on behalf of Melbourne Innovation Centre (thanks Clara). I'll be teaching you: - What makes a successful TikTok channel - TikTok vs Instagram and how they are different - The goal of TikTok - Reverse engineering the TikTok algorithm - How to go ‘viral’ - The type of content you NEED to be posting - Content Pillars and the Zesty Secret Sauce Date: Friday 5 September Time: 11am - 12pm REGISTER HERE 👈 Will be a fun session!

Morning team! Interested to pick your brains and understand who you look to for recipe inspiration / delicious food content! We are always looking to discover new foodie creators and I am interested to understand if there are any major ones that we are missing! Any and all suggestions welcome!

Looking for some advice on what to do next for my paid ads - For context I run an ecom brand selling shaving products for women (still a baby brand). I had a video that went super viral 2 months ago and post this, I started running a retargeting campaign to target all of the fresh traffic. This was working best for the first few weeks but then results started to dwindle. I tested new creatives but it just wasn't quite working so I've now turned it off. I'm super lost about what to do from here so any pointers would be great - do I set up a top of funnel campaign and a retargeting campaign and start again or do I build off the existing retargeting campaign only and try to keep making improvements to that? Should I start running a top of funnel campaign now? What should my budget be? Any help would be greatly appreciated 🫠😅

If I had a dollar for every time Meta ads glitched on me, I'd be driving a much nicer car... At 5:00pm yesterday, I tried to set a new campaign live for one of my clients, only to have Meta glitch out and not allow me to toggle over the button and switch the campaign on 🙃 This got me thinking, what are some other Meta glitches that really grind people's gears?

Hey team, I've been running retargeting ads and would love some advice about what to do next. Important context: - Audience: website visitors 60 days, FB & Insta 180 days - Testing 10 creatives (mix of video and still) - Turned campaign on last Thursday night so it's been live for 4 days - $100 per day campaign budget - I have 2 ad creatives that are performing the best and their CPR is: $26 and $36 respectively - Total spent so far $322 and received 7 purchases with 30 add to carts for an average CPR of $46 I've attached an overview of the results :) Should I keep running the campaign but remove the creatives that aren't performing?? Any advice would be great 🫶