Retarget ads - send help · Ecommerce Connect

Retarget ads - send help

Hey team,

I've been running retargeting ads and would love some advice about what to do next. Important context:

Audience: website visitors 60 days, FB & Insta 180 days
Testing 10 creatives (mix of video and still)
Turned campaign on last Thursday night so it's been live for 4 days
$100 per day campaign budget
I have 2 ad creatives that are performing the best and their CPR is: $26 and $36 respectively
Total spent so far $322 and received 7 purchases with 30 add to carts for an average CPR of $46

I've attached an overview of the results :)

Should I keep running the campaign but remove the creatives that aren't performing?? Any advice would be great 🫶

7 comments