Anyone else experienced huge drop offs / inconsistencies with Meta the past week or two?

Hieee everyone, curious to know whether anyone has started planning out their BFCM strategy for clients/their own business yet? I'm in the midst of securing promos and date ranges and am wondering whether people are mostly sticking with the actual BFCM dates, or try launch their sale earlier? I know CPMs will be way higher but I'm also wondering whether people are in more of a shopping mindset the actual week of BFCM. Would love to know what approach people are taking this years! :)

Hey all - just wondering if anyone has some great UGC creators to recommend, who work off a gifting basis (or don't charge through the roof!) We had an amazing video made by Maddison (https://www.instagram.com/reel/DLwpkJrh837/?igsh=MXFpZXVhMnF4N3p6Yg==) who absolutely smashed it! We're on the hunt for 'more Maddisons' 😅 Ideally looking for females, living in Aus & 20-40 years old. Any alignment with food is a huge bonus. Any suggestions are greatly appreciated!

Looking for some advice on what to do next for my paid ads - For context I run an ecom brand selling shaving products for women (still a baby brand). I had a video that went super viral 2 months ago and post this, I started running a retargeting campaign to target all of the fresh traffic. This was working best for the first few weeks but then results started to dwindle. I tested new creatives but it just wasn't quite working so I've now turned it off. I'm super lost about what to do from here so any pointers would be great - do I set up a top of funnel campaign and a retargeting campaign and start again or do I build off the existing retargeting campaign only and try to keep making improvements to that? Should I start running a top of funnel campaign now? What should my budget be? Any help would be greatly appreciated 🫠😅

Morning team! Interested to pick your brains and understand who you look to for recipe inspiration / delicious food content! We are always looking to discover new foodie creators and I am interested to understand if there are any major ones that we are missing! Any and all suggestions welcome!