Hey team - some great docs from the recent Meta Marketing Summit which took place over the past month. These did the rounds internally at Cuttable so wanted to share. Some insane stats about the power of the first two seconds (where 46% of online conversions are driven) and also the impact frequency has on conversion rates.

Tomorrow I'm running a free TikTok Masterclass on behalf of Melbourne Innovation Centre (thanks Clara). I'll be teaching you: - What makes a successful TikTok channel - TikTok vs Instagram and how they are different - The goal of TikTok - Reverse engineering the TikTok algorithm - How to go ‘viral’ - The type of content you NEED to be posting - Content Pillars and the Zesty Secret Sauce Date: Friday 5 September Time: 11am - 12pm REGISTER HERE 👈 Will be a fun session!

The first sentence is everything... In a world where audiences scroll faster than ever, grabbing attention in the first second has never been more important (or more difficult)! Your ad could have the best offer, the best creative, the best targeting…But if your first line doesn’t stop the scroll, it's game over. With that in mind, we've pulled together 237 Written Ad Hooks - a ready-to-use collection of high-performing openers designed to capture attention instantly. Whether you want to use them to help brainstorm, spark ideas, or plug straight into your next campaign, the choice is yours! Click below to access 👇🏼 https://docs.google.com/spreadsheets/d/16-iiT0-ZrjzPyMWCSwBbm_vXOPP0LoQx6fPlwt5v3t0/edit?usp=sharing

Hey Everyone, I’m testing a new AI Hook Generator I’ve been working on — it’s built to help you come up with scroll-stopping hooks for ads, posts, scripts, whatever you need. Here’s the link: https://app--hookified-9d9aad05.base44.app/BrandAnalyzer Let me know if you would like a quick tutorial video. Would love any feedback — what you liked, what felt off, anything that confused you. Drop it here or DM me. Appreciate anyone who gives it a go 🙌

Next Wednesday, I am running a Masterclass called 'Unlocking your Originality'. As we know, brands are starting to all look and sound the same on social media (especially in the SMB space). This masterclass is all about how you can show up, find your voice, and be UNIQUE. It's what we've been teaching our Zesty 1:1 coaching clients to help them generate 7+ figures through their content. It will also give you insights into how I approach content across Sam Despo, Pulp Digital, and Zesty Agency. Georgia Davies (who is a creative weapon) is co-hosting this with me. I highly recommend everyone to come and learn! In this masterclass, you’ll be able to: → Steal the complete framework we use to uncover your brand’s authentic code → Break down the who / what / why / how of your brand’s strategy → Leave with a unique POV that no one else can copy - and content that finally clicks → Ask us anything about finding YOUR originality The details: Price: $129 + GST (but take 50% off with coupon EC50) Date: Wed 30 July Time: 7:00 - 8:30pm AEDT (and if you can't attend live, don't worry - you'll receive access to the recording for 2 weeks). CHECK IT OUT HERE