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Ecommerce Connect
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16 contributions to Ecommerce Connect
13d •
Meta inconsistencies
Anyone else experienced huge drop offs / inconsistencies with Meta the past week or two?
0 likes • 9d
Omg yes especially my advantage+ shopping campaigns! I'm weary that CPMs are much higher already due to BFCM incoming which has shot up CPA for some clients so that might have something to do with it.
18d •
Meta Marketing Summit Docs
Hey team - some great docs from the recent Meta Marketing Summit which took place over the past month. These did the rounds internally at Cuttable so wanted to share. Some insane stats about the power of the first two seconds (where 46% of online conversions are driven) and also the impact frequency has on conversion rates.
0 likes • 15d
Ooo this is super interesting! Cheers for sharing Sam.
25d •
BFCM Dates This Year
Hieee everyone, curious to know whether anyone has started planning out their BFCM strategy for clients/their own business yet? I'm in the midst of securing promos and date ranges and am wondering whether people are mostly sticking with the actual BFCM dates, or try launch their sale earlier? I know CPMs will be way higher but I'm also wondering whether people are in more of a shopping mindset the actual week of BFCM. Would love to know what approach people are taking this years! :)
Aug 19 •
send help
Looking for some advice on what to do next for my paid ads - For context I run an ecom brand selling shaving products for women (still a baby brand). I had a video that went super viral 2 months ago and post this, I started running a retargeting campaign to target all of the fresh traffic. This was working best for the first few weeks but then results started to dwindle. I tested new creatives but it just wasn't quite working so I've now turned it off. I'm super lost about what to do from here so any pointers would be great - do I set up a top of funnel campaign and a retargeting campaign and start again or do I build off the existing retargeting campaign only and try to keep making improvements to that? Should I start running a top of funnel campaign now? What should my budget be? Any help would be greatly appreciated 🫠😅
1 like • Aug 20
Hey Clara! Depending on what budget you have to play with I'd definitely recommend using Meta as a TOF initiative, with content specifically focused on your unique selling points as a brand, and introducing you as the brand founder etc. There's still merit in re-marketing but I'd make sure you're only targeting your engaged audiences (e.g. website visitors, IG engagement, FB engagement etc.) and removing those who have already purchased from you as the likelihood is you can already remarket to these people via emails or organics etc. For these remarketing style ads it could be more incentive/promotion-focused (e.g. your free razor promo) as you can assume these people are interested in the brand but need some more incentive in order to get them to convert. Idk if that helps at all sorry - let me know if you wanna chat through things anymore
Aug 18 •
Introduction 👋
Hi everyone! I'm Kiera, Mingle Seasoning's Performance Content Creator 🎥🌶️ I have previous agency experience with Video Editing and UGC content, where I have had the privilege of working for 100+ brands. As I am still relatively new in the industry, I am very excited to be here and learn from this community!
1 like • Aug 18
Hi Kiera! Welcome 🤗
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Active 5d ago
Joined Jun 13, 2025
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