Hey Leadership in Land crew 👋 I just recorded a quick off-the-cuff video (inspired while out on a walk this morning) sharing some thoughts on change—both the expected and unexpected kinds that hit us as entrepreneurs. 🎥 Watch the full video here: https://vimeo.com/1100882275/4e813375d6?share=copy 🧠 What’s on My Mind Lately: - One of my key team members in financial planning is transitioning out… right before the Unconference and my Wyoming trip 🥴 - That’s forcing me to rethink priorities and scale back some initiatives I had planned (like hiring a new Facebook poster or lead manager). - At the same time, we’re digging deep into our mailing data—what’s working, what’s not, and how to get more ROI from each cycle. 💥 Major Data Takeaways: 📬 We mailed ~200,000 letters from Jan–Apr. Our target was 1 deal per 5,000 letters…👉 Reality: 1 out of 10,000 😩 Here’s what we uncovered: - Blind offers outperformed neutral and range letters across the board - Neutral letter response rates dropped significantly (as low as 0.15%) - Most appointments came from in-state owners—more than we expected - Owners with no recorded purchase date had a much higher response rate than those who bought in 2020–2022 - Residential vacant land made up 60%+ of successful appointments - Zoning classifications matter more than we used to think—miscellaneous and conservation zones were killing ROI We're adjusting accordingly: - Cutting out 2020–2022 ownership data - Narrowing zoning filters to only top-performing land types - Removing counties and data segments that don’t yield results 🧭 Why This Matters: Mailing is still our bread and butter—but the game has changed.To stay profitable, we can’t just “spray and pray” anymore. We have to be disciplined, data-driven, and open to pivoting—even when it's uncomfortable. 🙋‍♂️ What About You? I’d love to hear how you’re adjusting to changes in the land game:

Ah yes… the day we all become best friends with our accountants. Tax Day hits different You’re sorting through deals, deductions, and 1099s... Wondering if that CRM subscription is tax-deductible (hint: it probably is)... And if you’re really organized, you’ve already celebrated “Refund Season” with land purchase. 💡Quick Tip for Land Leaders Every $ you track is dollar you can leverage. Strong financial systems = strong leadership. So today, raise a coffee (or calculator) to: - Getting organized - Maximizing your write-offs - And building a business the IRS respects and your future self thanks you for

Meet @Ciaran Sheil , a 24-year-old from Ireland who built a thriving virtual land business. He sends 16,000 mailers and 50,000 texts a month, all while leading a remote team from across the globe. In this episode of Leadership in Land, Ciaran shares: ✅ How he started his business as a student. ✅ The challenges of working internationally. ✅ How simple cultural connections (and a bit of Irish charm) help build trust. 🎉 Get Ciaran’s top tip for building a remote team that works seamlessly even when you’re on vacation! 🎙️ Tune in now and start leading with confidence! Check out the Leadership in Land Podcast for the full library of episodes.

Set your team up for a winning 2025! 1. Celebrate the wins—big and small. 2. Analyze what worked and what didn’t. 3. Ask your team for feedback on processes. 4. Set clear goals for the new year together. 5. End with gratitude and appreciation. A strong review isn’t just a meeting—it’s a way to align, motivate, and start the year ahead with clarity. What’s one thing you’ll include in your review? 👇

Introduce yourself and share one or two of your joys and struggles with leading your team!