BFCM Dates This Year
Hieee everyone, curious to know whether anyone has started planning out their BFCM strategy for clients/their own business yet? I'm in the midst of securing promos and date ranges and am wondering whether people are mostly sticking with the actual BFCM dates, or try launch their sale earlier?
I know CPMs will be way higher but I'm also wondering whether people are in more of a shopping mindset the actual week of BFCM.
Would love to know what approach people are taking this years! :)
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BFCM Dates This Year
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