Schema? HTML? JSON? What is this mumbo jumbo?
This is specifically for anyone who is new to the tech involved and wondering what the JSON and HTML parts of the schema are. ✅️ Step 1: just like Kasim said on the training, you don't need to know how the parts of the car are built to drive the car. So before you bother reading this, consider asking your favorite LLM to walk you through the proper use and placement of the schema. If you still want to know, then read on! ✅️ Step 2: "I'm still curious what this stuff is!" HTML is a programming language that defines the pieces of a web page. The pieces of a web page are called elements. Elements are described using a tag. This is a tag: <script> And this one with a slash is a closing tag: </script> HTML elements are built like a sandwhich. Every element has an opening and a closing tag, which are like the bread. The inside of the sandwhich can be other elements, text, or in the case of your schema, the JSON file. JSON files look different but are also sandwhiches (either that or I'm hungry.) The JSON file starts with an opening bracket { and ends with a closing bracket }. The JSON sandwhich is called an object, and the insides are keys and values and they look like: this ➡️ "key" : "value" And this ➡️ "@context" : "https://schema.org" The key is a name, and the value is content that can be text, a number, a list, or another object (sandwhich in a sandwhich!) Armed with this knowledge, it should be easy to see where schema should go when we talk about the head element. Finding where to edit the head of the page depends on the builder you use, whether its WordPress or one of its other builder add ons, or gohighlevel, etc. So if you are stuck trying to find where to edit the page head, post about it with which builder you use! Someone in this group probably uses the same one! Make sure your schema is inside the two tags for <head>. Make sure it isn't cutting into another part of the sandwhich, like the brackets of the <link /> tags. And finally, make sure there are no open face sandwiches (every opening bracket has a closing bracket, script tag has a closing script tag).