Was watching the football game when I saw an ad for adult diapers. I had some time to myself today and started playing around with a print ad (target audience likely still subscribes to magazines) for a similar product using a few different headlines/subheads. Whatcha think?

Unless you still get your daily dose of advertising via print, you’ve likely heard the commercial for the weight loss drug, Ozempic, that re-writes the lyrics to the 1974 song (It’s) Magic) by Pilot. Although the only change was using ‘Ozempic’ in place of ‘It’s magic,’ I’d argue that if people heard the tune without lyrics, a large number of people would label it as “the Ozempic Song.” My question to the seasoned advertisers of the group, what is your opinion on using existing popular music in ads and other media, versus using time and resources to create your own? I bring this up because although the jingle era of advertising is still slightly present on the FM dial, you don’t often hear the once iconic tunes of the Green Giant, or Folgers telling us about best part of waking up. Even recent ones like State Farm have been reduced to just five notes played at the open. But could the success of the Ozempic re-write old pop songs be replicated in a time where attention spans have never been shorter? Well, multiple sclerosis med, Briumvi is going to find out after launching their latest commercial that inserts their name into roller-rink favorite, Take On Me by A-ha! In my opinion, advertising is all about doing your own thing, replicating strategies others have found success in, and creating pieces that consumers won’t hate themselves for looking at. Distinguishing yourself doesn’t meant coming up with something never done before; it’s doing something that looks, sounds, and feels like no one could ever do it better! I’ve linked some more examples.

@Brian Dutkowski Once again, our most active member was Brian Dutkowski... and I couldn't help but notice that Brian recently got hired at a new firm called Experis. (I'm presuming for more pay and continuing his quest for better work). I also couldn't help but notice that Brian has increased his exposure on LinkedIn and has made 1st Level connections to some of The Ad Agency's "Hall of Fame" members like @Pat Laughlin and @Dave Hanneken . Could it be that this Skool Community is providing him some value? Get active in here. Watch the Interviews. Pan for gold in the Classroom. Interact with any/all of our members — that's what The Ad Agency is for. Guess what? Just like Brian, "Good things will happen." ...and you might also be made an honorary member of this mob of kangaroos! 🦘

You shouldn't. Back in the "old days", there was a sacred triangle — the copywriter, art director and the creative director — locked in a room determined to find a concept that best solved the client's campaign, while serving gold to the agency's honor. Except it wasn't really that way... the CD and the copywriter would work out the idea, and then slip their scribbled copy ideas under the door of the AD who would make "pretty pictures" that brought it all to life. I learned pretty early on that as an art director, I wanted more skin the game. So I saw myself as a problem solver — usually, visually — but that didn't mean I couldn't come up with the words... and better yet, the actual concept that was the key. Which also means that as a copywriter, you can come up with the visuals as clearly as you could the copy. Don't limit yourself... and with a bit of AI, you can do it all yourself, right? I knew I shouldn't trust you guys. _ _ _ a little nod to the Ad Professor for being timely about this spec gem that got just a few LIKES.

Just days later, from the disastrous re-brand, Cracker Barrel has decided to call for a mulligan and crawl back to Uncle Herschel. Is this what you would have done?