Creativity is for everyone. YOU, especially. 😉

Connected TV (CTV) advertising is when marketers utilize Smart TV’s capabilities to add an “interactive” element to their ads, prompting viewers to engage further then just watching. You will often see QR codes, choose-your-commercial, or even sneakier, pop quiz questions about the product disguised as trivia. While these can be seen as good things by those who equate instant engagement and clicks with an ads success, does it come at the expense of the creatives? Commercials are a huge expense. It takes an entire team of writers, set designers, agents, videographers, gaffers, editors, sound designers and a woman to watch it while driving and emailing: “looks good. T Sent from IPhone.” to get it from storyboard to screen. Weeks, months of work to make something that will now be shrunk to the top third of the screen, overtaken by a big frame and a QR code. I just think there’s got to be a balance between making good ads that use interest and creativity to compete for viewers attention, and making an af that has to compete with itself in the digital form of a car wash sign flipper! What do you guys think? Are CTV ads like this inevitable, or is there a better way?

CHECK IT OUT — A little foundation on the man who every agency creative owes a debt of gratitude to... and to the TV character who was loosely based upon his career: BILL BERNBACH DON DRAPER

He led all community members this past month... and all it took was +7 to win! What will he receive? Past winners have received $25 gift cards, old CA's, even a 1970's sci-fi squirt gun! Since @Joe Hausch is a friend and not far away... Joe wins a free lunch to any one of Milwaukee's fine Custard Stands... of his choosing! Where to, Joe?

I recently made this post on my company's FB page... For all of the profound usefulness of ChatGPT and AI tools in general... it's "refreshing" to find that Open AI can be just as bad as a sleepy intern. We asked it to take care of a 2-hour mundane process to find and populate two columns within a spreadsheet that it could do in mere minutes... which turned into 2-days of utter failure on the part of AI. The idea is to be better, faster, clearer, more effective. Will Rogers always offers good advice, even in the age of AI. Guess we'll take the two hours by the sleepy intern and get it right.