AD AGENCY EMPLOYEES... and lurkers: Help me improve our community — 1) What do you REALLY WANT when you come here? 2) What's best about what's here? 3) What's sh*tty? Thanks for your help ❤️ _ _ _ The plan was always to charge a subscription fee to make 💰, but with only 72 members, that seems like a pipe dream — SO IT'S FREE FOR EVERYONE FOR LIFE to grow this community. Until it isn't free for member #500 or #1,000. Not nefarious, just frank.

It’s not the platform. It’s not the creative. It’s the gaps nobody notices. Here’s the truth… Ad spend leaks silently in your system long before it reaches the click: • Slow follow-up • Weak offers • Confusing next steps • Poor targeting • No nurture Every dollar sent into these gaps is wasted — quietly, invisibly, consistently. Example: Two campaigns spend the same $1,000. One follows up instantly, qualifies leads, and closes efficiently. The other waits hours, has unclear messaging, and ignores follow-ups. Result? One campaign scales. The other bleeds money without realizing it. Simple takeaway: Ad budgets aren’t the problem. The system behind them is. Question for you — where in your funnel do you think money is quietly slipping away?"

UNLV's deal with Acesso Biologics isn't a direct NIL deal for players, but a landmark five-year, $11 million corporate sponsorship for jersey patches, covering football, men's/women's basketball, and baseball, creating revenue for athletics and paving the way for future NCAA deals as they await a vote on patches. Here are the key details: - Total Value: $11 million. - Duration: 5 years. - Sponsorship Area: Branded patches on jerseys for major sports. - Significance: First of its kind in college sports, allowing UNLV to generate revenue from jersey sponsorships.  What do you think of this new precedent for the NCAA?

THIS MAY SAVE YOUR CAREER FROM ROBOTS! Being BUSY is a TRAP.* (don't skip #4 — or Mike's Mantra at the end💥) _ _ _ 1. Behavior rewarded at school, but punished later in life: Doing the work without asking why. 2. Behavior punished at school, but rewarded later in life: Asking “Why am I working on this?” 3. The energy razor: If you don’t schedule actions that produce energy, assume they’ll never happen. If you don’t monitor actions that drain energy, assume they’ll keep expanding. All low agency roads lead to entropy. 4. “If you're busy at work, odds are you will eventually be replaced by a robot.” - Nassim Taleb 5. “It’s become the default response when you ask anyone how they’re doing: Busy! So busy. Crazy busy. It is, pretty obviously, a boast disguised as a complaint…. Notice it isn’t generally people pulling back-to-back shifts in the I.C.U. or commuting by bus to three minimum-wage jobs who tell you how busy they are; what those people are is not busy but tired. Exhausted. Dead on their feet.” - Tim Kreider 6. The busy trap: Being busy today causes you to be busier tomorrow. You never get the time to question, delegate or prioritize your schedule. 7. Sign of being too busy: You don’t know what the most important question to solve is. Hint: If you don’t know what the most important question is... Good news: You’ve just found that question. “What is the most important question I should be thinking about right now?” 8. Bringing a Victorian factory worker mindset to the age of infinite leverage is like bringing boxing gloves and a mouthguard to a drone war. 9. “There’s so many people working so hard but achieving so little” - Andy Grove 10. “You waste years by not being able to waste hours” - Amos Tversky

Award season is coming up, so I thought I’d make a leave-behind for people to forget in their padfolios! As a writer without a logo, I didn’t know what to put on the front. So I decided to draw inspiration from my passion outside of advertising. ⚾️