You should know. You planned it. You created it. Your viewer is going to head straight for your bullseye. And then what? Is that it, or can you offer a little more? A twist, perhaps?

Apparently, I was late to the party and didn't know about this college football campaign for the beer Dos Equis... I watched the end of a fantastic Tennessee vs. Georgia football game and noticed the incredible timing of this Dos Equis TV spot, followed by a "Go for Dos" chyron as the Georgia Bulldogs converted on a 2-point conversion to tie up this super-rivalry game on Saturday. Regardless of the game outcome, I call that a WIN. 😂 MENTAL NOTE: Are there any "free gifts" waiting for you and your creative team to get behind to imbed your brand exactly where they live... if even for only a few select moments? Let your brain pan for that gold, like the agency Havas did.

You shouldn't. Back in the "old days", there was a sacred triangle — the copywriter, art director and the creative director — locked in a room determined to find a concept that best solved the client's campaign, while serving gold to the agency's honor. Except it wasn't really that way... the CD and the copywriter would work out the idea, and then slip their scribbled copy ideas under the door of the AD who would make "pretty pictures" that brought it all to life. I learned pretty early on that as an art director, I wanted more skin the game. So I saw myself as a problem solver — usually, visually — but that didn't mean I couldn't come up with the words... and better yet, the actual concept that was the key. Which also means that as a copywriter, you can come up with the visuals as clearly as you could the copy. Don't limit yourself... and with a bit of AI, you can do it all yourself, right? I knew I shouldn't trust you guys. _ _ _ a little nod to the Ad Professor for being timely about this spec gem that got just a few LIKES.

His name is legendary in advertising circles. You may have even thumbed through the book he wrote, but, he's been gone since 1999. He won awards for the ads below. They're outdated and quaint... OR ARE THEY? Dig a little deeper and you see that he's simply telling a story in print. We lavish praise on ad and social campaigns that take us on a "real" journey with a brand, so that we can find loyal customers to celebrate in our storytelling. It worked back in the 50's and 60's, and it works today. The visuals, fonts and headlines may have changed, but the methodology is very much in tact. What story can you tell to engage your "reader/watcher/listener" today? Check out Oglivy (the agency) and see what they're up to today, too.

Why not turn a normal fashion shoot into an interactive video for your Instagram account? Deceptively simple, and you get eyeballs on your post (and the apparel you are selling). Check it out -> Can you envision how this might work for you?