PRODUCT MARKETING _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ If people use your product more than once, you can design a ritual around using it, and they’ll enjoy it more and pay more for it. The same few steps, every time. Not random gestures. It has to fit how people already use the thing, and it has to make the thing better. Familiar ones: - Oreo: twist, lick, dunk in milk. - Corona: press a fresh lime wedge into the bottle. - Champagne: pop the cork, cheer, pour into flutes. Why rituals work: - A ritual tells people the “right way” to use it. - It’s a small version of the IKEA effect. If you did part of the work, you value the result more. - It gets them in the right mindset before they start. It also turns a mundane moment into an occasion. Popping a cork is how you mark a win. That’s why it feels different from unscrewing a cap. Elements of a great ritual: - Easy to do. If it’s hard, people won’t do it. - Tied to an emotion. Celebration for champagne. Relaxing for Corona and lime. - Has a trigger. KitKat built theirs around coffee, because drinking coffee is already something people do every day. - Adds to the experience. Corona on its own is kinda meh. Add the lime and suddenly you’re on vacation. Once you have an idea and an emotion to tie it to, test it on a small scale. Then show the ritual next to the feeling you want attached to it. Lime in the Corona, someone on a beach in Mexico. Done right, the ritual becomes the reason people reach for you instead of the identical thing sitting next to it. demandcurve.com

Hi everyone! 👋 I’m Srikanth from Hyderabad. Over the last few months, I’ve been exploring AI-powered video production, cinematic advertising and creative content, particularly for brands and businesses. Right now, I’m focusing on building a creative video/ad production service for jewellery brands, using AI + cinematic storytelling to create premium product reels and advertisements. I joined this community to learn more about the advertising business, understand how successful agencies acquire and retain clients, and connect with like-minded people in the industry. Looking forward to learning from everyone and contributing wherever I can. 🚀

I am currently doing a project with the goal of highlighting the noise suppression of a boat's engine. Sometimes I get sick of thinking only in words, so I came up with this visual only idea.