Excerpt from the Nils Leonard interview... and a case study YT wrap up of the award-winning Out of Home campaign for British Airways. Have you seen it?

"You knew you had a good idea when you had to race to get it out there before someone else thought of it." Nils Leonard.

Uncommon is an agency in Britain that is doing some of the most creative work on the planet these days. One of their clients "The Ordinary" wanted to really shake up the beauty industry. What could be better than that assignment from your client? And then you realize, "we really have to risk something." That's daunting, but what they came up with was something shocking, memorable and a truth that just won't let go of you... perhaps the industry has it ALL WRONG. Consumers now see you as the ONLY purveyor of truth. Nice work, Nils.