Avoid "dictionary" words.

Job 1.

I just happened to run across this guy (Ed Lawrence) who has a channel that helps other YouTubers and podcasters improve their screen time... simply. Behind-the-scenes stuff. I think he's good, believable and the advice sound in a format that gets to the point. Who's on your list of go-to "advisors"? Link a YT video in your comments.

TLDs (Top Level Domains) make getting a good URL easier and cheaper to acquire, (i.e. .xyz or .ai), but building a great brand will ultimately cost your client $$$$$. You might be shazam.xyz today, but the .com will cost you dearly. Read the full article from Snagged > LINK TLTR: For years, there has been a belief that .com is losing its relevance, yet instead of replacing .com, the explosion of new TLDs made it more valuable. Not because .com became harder to find, but because it became the natural destination once a business started to work. The newer extensions made it easier to launch, but the .com still signals legitimacy and ownership in a way no other domain does. - 📈 .ai and .xyz are fueling demand for .com, not replacing it - ⛰️ Increase in new extensions creates scarcity at the top - 🥊 More TLDs do not mean more options, just more competition - 🏰 .com functions as a brand moat, not just a domain The domain market did not collapse under the weight of new extensions. It sharpened. And the best names became even more valuable.

AI is reshaping how we create, target, and optimize ads. While Meta’s vision of fully automated campaigns raises valid concerns, most marketers agree: AI should augment creativity, not replace it. Agencies must evolve — blending AI-fueled insights with human creativity to stay relevant. As ad software becomes smarter, our strategic thinking must become sharper and more human. Let's use AI to do more with less time, not to erase the value of human ingenuity.