Copyskills is the only community for Global South copywriters (even though we have members from all around the world.) We help Global South copywriters master their craft and work with better clients. Our community is designed to be remote and asynchronous. Meaning, writing and screen share videos are the primary way we communicate. NO 3 am coaching calls. NO 100s of videos to watch. YES ask a question and get an answer in minutes. Copyskills is not built around an individual guru or coach. While our community has expert coaches, we learn from anyone who can help us get better. For those of you who want more help than Copywriting Launchpad provides, I'm going to leave some quick links so you can learn more about what we offer. Free stuff: - Copyskills YouTube channel - Minority Copywriter Summit Coaching ($14-$183): Copyskills Coaching - Pay as you go coaching. No subscriptions and no rebills. Buy as much coaching as you want. When you want more, buy more. It's that simple. You get 100% asynchronous coaching and support so you don’t have to wake up in the middle of the night for coaching calls or waste hours watching call recordings. We'll answer all your questions about running a freelance copywriting business so you can get clients and service them like a professional. You'll get unlimited feedback on your copywriting so you can get client results like an experienced copywriter. Plus, guest workshops from the best copywriters and marketers in the world. And an engaged community full of supportive copywriters helping each other win. Entry-level products ($1-$50): The Business of Copywriting - Every checklist, script, template, and tool you need to run a profitable freelance copywriting business.

As your writing copy for your clients, It's important to know who your writing copy for. Is it Men? Is it Women? or both? This is a surprisingly over looked rule when most copywriters write copy. And depending on the language your using in your copy and the market/audience your writing for, it can either tank conversions or boost conversions. How do I know this? Because I've written copy for my clients in women markets & men dominated markets. And you can tell if it's connecting or not. When I'm writing copy for an offer that's for a market that includes both men and women, I can tell who my copy is connecting with by the people it's bringing in. It might be bringing in more men than women. So in this post, I'm going to explain the importance of understanding the psychology and correct language to use when writing for men, women, or both genders. Now, It is tricky when your writing copy that's for both genders because you have to try and balance the language which is trickier to truly connect. (Don't take this super literal though, because you can write for both if you get the messaging right) I noticed, the offers that I write for with my clients (women markets for example) which make a lot of money FAST is because I can be as accurate as possible with the specific person I'm targetting. Because both men and women have very different criteria's, psychology, emotional triggers, and it's hard when your trying to connect. Another thing is, if you a man writing for a woman's offer, or a woman writing for a male offer, your language will not suit the gender that your writing for. For example: ''The real reason why you hate your body looks.'' ''The real reason why you don't love your body looks'' Which connects with who? If your male, you would probably connect more with the first sentence, and if your a female you would connect with the last sentence more right, I know I do as a female. It's super subtle, but that makes a big difference. So, now you see why it's important, what do you need to do now?

The most common question I get asked a lot is: ''How do I know if my copy is good or bad?'' Are the words I'm using good enough? Did I use the correct amount of words? Is my hook/opening attention grabbing enough? Actually, none of that matters! Because there is a single factor that you need to nail before anything. Here's the thing though: What I see a lot of beginners do, even I did this in the beginning, is they will compare their copy to other peoples copy to see if their copy is good or bad. But there is a HUGE PROBLEM with that. Let me explain why: Let's say you take an ad for promoting an info-product, And then you get your email, maybe it's an ad targeting home owners who need a new boiler. And you compare it. That doesn't determine if your copy is good or bad. The problem is they compare their copy to someone's copy who is targeting a completely different market & audience! The only thing you need to know if your copy is '''good'' so that means effective, is if it truly CONNECTS & speaks to the audience your writing for. That's it! Audience. Audience. AUDIENCE! That's the only factor that matters. Because in the end of the day, it's your audience that's judging your copy when you put it out live. If your practising, of course that's a different story because yor not really testing it live, BUT STILL. It's all about the audience! So remember, IF you want to know if your copy is ''good'', aka effective to convert, know the audience your writing for. If it connects, resonates, and speaks exactly to them and their situation and desires, your good to go. I do go deeper on this in full stack marketing. I hope that helps anyone reading this and it gives you clarity for your marketing! Much love, Alicia

Hey guys! Now, because Personal branding and followers are a bit necessary to build credibility and show that you are genuine when you are outreaching, can we not follow each other on Instagram and just engage with each other's posts? In that way, we would be able to look credible right? And our content would get a boost. I just have some 10 followers on my profile and it would take time to build the number unless I buy fake followers. So I think it would be better to follow each other and support each other initially. Wdyt?

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