Writing Copy For Women VS Men ♂️♀️

As your writing copy for your clients, It's important to know who your writing copy for.

Is it Men? Is it Women? or both?

This is a surprisingly over looked rule when most copywriters write copy. And depending on the language your using in your copy and the market/audience your writing for, it can either tank conversions or boost conversions.

How do I know this?

Because I've written copy for my clients in women markets & men dominated markets. And you can tell if it's connecting or not.

When I'm writing copy for an offer that's for a market that includes both men and women, I can tell who my copy is connecting with by the people it's bringing in. It might be bringing in more men than women.

So in this post, I'm going to explain the importance of understanding the psychology and correct language to use when writing for men, women, or both genders.

Now, It is tricky when your writing copy that's for both genders because you have to try and balance the language which is trickier to truly connect. (Don't take this super literal though, because you can write for both if you get the messaging right)

I noticed, the offers that I write for with my clients (women markets for example) which make a lot of money FAST is because I can be as accurate as possible with the specific person I'm targetting.

Because both men and women have very different criteria's, psychology, emotional triggers, and it's hard when your trying to connect.

Another thing is, if you a man writing for a woman's offer, or a woman writing for a male offer, your language will not suit the gender that your writing for.

For example:

''The real reason why you hate your body looks.''

''The real reason why you don't love your body looks''

Which connects with who?

If your male, you would probably connect more with the first sentence, and if your a female you would connect with the last sentence more right, I know I do as a female.

It's super subtle, but that makes a big difference.

So, now you see why it's important, what do you need to do now?

Here's some tips to help you when your writing copy. We always go deep on this in our lives, I'm going to give you a bit of it here:

1) First of all, know the market/audience your writing in and who your client wants to attract.

Is it male dominated?

Is your client's niche maybe ''fitness for women'' or ''helping men get shredded''

2) Understand the psychology and emotional triggers of both the genders

3) The language you write in matters

Here's where it can go wrong:

If your a guy writing copy for a woman market, you may feel what you've written is fine, but actually, that's what you connect with, women are different.

The same applies for the girls here writing copy, our soft language may not connect with men.

It's just because the two gender's psychology is different and connect differently.

What language do women connect with more?

What language do men connect with more?

Now, yes if your writing for an offer that's targeting an audience with a mix of genders, that is still okay, you just have to make sure your message does connect with them.

Anyways, I hope that helps anyone writing copy here! :)

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