In my latest Substack post, I asked: If attention is the new asset class, what’s your plan to earn more of it this week? Here’s a practical framework you can use right now: 1. Choose One Channel, One Message - Don’t try to be everywhere. - Pick your main platform (LinkedIn, email, or Substack). - Decide the single idea you want to be known for this week. 2. Hook the Brain, Not Just the Eye Attention isn’t random, it’s driven by dopamine triggers: - Novelty (say something unexpected) - Surprise (break a belief) - Reward uncertainty (hint at what’s coming next) Ask yourself: Does my opening line spark curiosity? 3. Create Micro-Wins Instead of long, heavy posts, deliver one actionable win people can use immediately. Examples might be: - A checklist - A reframe that changes perspective - A quick template Micro-wins = repeat attention. 4. Engage the First 10 Minutes Algorithms reward early engagement. When you post, stick around and reply fast to comments. It signals relevance and gives your content a second push. 5. End With a Pull, Not a Push Don’t shout at people to buy. End with a curiosity-driven question or an invite. For example: “What’s one thing you could do today to capture more attention online?” That opens a dialogue and dialogue is the foundation of sustained attention. Try this framework this week. --> Share your results here in the community. --> Let’s see who earns the most attention with the least effort. My question for you (to kick this off):What single platform are YOU focusing on this week to earn more attention?

I've just created and uploaded to the classroom a new course about how to get started with an online side business in the new world of AI. I hope it helps some of you get moving. Let me know in the comments what you think. If you think I'm missing some important elements please let me know in the comments also and I'll include them in the next revision.