10h • General discussion
How to Earn More Attention This Week
In my latest Substack post, I asked:
If attention is the new asset class, what’s your plan to earn more of it this week?
Here’s a practical framework you can use right now:
1. Choose One Channel, One Message
- Don’t try to be everywhere.
- Pick your main platform (LinkedIn, email, or Substack).
- Decide the single idea you want to be known for this week.
2. Hook the Brain, Not Just the Eye
Attention isn’t random, it’s driven by dopamine triggers:
- Novelty (say something unexpected)
- Surprise (break a belief)
- Reward uncertainty (hint at what’s coming next)
Ask yourself: Does my opening line spark curiosity?
3. Create Micro-Wins
Instead of long, heavy posts, deliver one actionable win people can use immediately.
Examples might be:
- A checklist
- A reframe that changes perspective
- A quick template
Micro-wins = repeat attention.
4. Engage the First 10 Minutes
Algorithms reward early engagement. When you post, stick around and reply fast to comments. It signals relevance and gives your content a second push.
5. End With a Pull, Not a Push
Don’t shout at people to buy. End with a curiosity-driven question or an invite.
For example: “What’s one thing you could do today to capture more attention online?”
That opens a dialogue and dialogue is the foundation of sustained attention.
Try this framework this week.
--> Share your results here in the community.
--> Let’s see who earns the most attention with the least effort.
My question for you (to kick this off):What single platform are YOU focusing on this week to earn more attention?
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How to Earn More Attention This Week
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